Is there a difference? You bet there is! The relatively new terms of inbound marketing and marketing automation have confused veteran and new digital marketing practitioners alike. Some think inbound marketing and marketing automation are the same thing. Not so. While we’re at it, let’s throw another term in the mix: outbound marketing. Are you…
What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…
If you type “why is” into a Google search bar, you’ll receive quite a few interesting prompts: Hmmm…while those are umm, interesting questions, it’s not our topic for today. Instead, we’re going to discuss why is it important for my retail store to have an e-commerce website? Here are three common reasons you should have…
Ask any designer, creative director, or project manager what the most critical factor of a digital marketing project’s success is and they will tell you it is good content. Content includes copywriting, photography, illustrations, infographics, video, audio, and more. For this article, I’m focusing on the most important one of them all: copywriting. Do you…
Maybe you’re considering a new website for your business or maybe you want to freshen up the website you already have. The statistics are very clear when it comes to how people engage your brand. They want to do it how they choose and on their terms. Is your website up to the task? Take…
I remember sometime in the early aughts one of my digital marketing specialists came back from a conference with a book on Weblogging. I rolled my eyes as it sounded like he had indigestion. What’s a blog? I wrote it off as more hype and lumped it with all the other marketing-speak of the day:…
How Much Should a Website Cost Revealed… Here’s another common scenario we see almost every day. The phone rings. “Hi, this is Jeff. How may I help you?” “I need a new website for my business and I don’t have any idea how much it costs. Can you tell me how much it will be?”…