Maybe you’re considering a new website for your business or maybe you want to freshen up the website you already have. The statistics are very clear when it comes to how people engage your brand. They want to do it how they choose and on their terms. Is your website up to the task? Take a look at the top 5 website tips for the financial industry:
1. Don’t launch a financial website without an SSL certificate.
This is vitally important if you’re trying to attract new investors into your business. You’re in the financial space and your visitors expect to see an SSL certificate that provides bank-level encryptions on your website. When the SSL certificate is successfully installed on your server, then HTTP will become HTTPS where the S stands for “secure”.
The SSL certificate will protect information like credit cards, usernames, passwords, and more. It also increases your Google rankings, keeps data secure between servers, improves conversion rates, and, of course, builds customer trust.
2. Mobile responsiveness matters.
In the fourth quarter of 2019, mobile devices accounted for 52.6% of global website traffic. Mobile has been at or above the 50% mark for the past 3 years and this trend will continue to rise. In 2010, there were approximately 62.2 million people in the US using smartphones. Today, the number is around 272.6 million. That’s quite a jump.
So, how does this impact you today? Well, if you’re not mobile-friendly, then your visitors will not stay on your site. Furthermore, Google penalizes websites that aren’t mobile-friendly which ultimately will drop you down on the search list and negatively impact your business.
3. Your website must be clean as in “less is more”.
People today are busy and they want answers to their questions fast. No one is going to read every line of text on your site, so highlight what’s important to them and demonstrate that you can solve their challenge.
For example, if you’re a financial planner, your website visitors want to know how you can serve them as quickly as possible. While you could probably go on for days about why someone should build a retirement portfolio, most people simply aren’t going to read all of that.
Instead, you want to show your viewers that you are an expert at building a retirement portfolio and lead them to a clear call to action.
4. Your website must have a clear call to action (CTA).
A clear call to action is simply what you want the visitor to do next. Do you want the visitor to request additional information, sign up for an e-newsletter, or something totally different?
Place buttons on your website that engages the visitor and leads them to the next step in your buyer journey. The great news is you can control what your visitor does next in your message, placement on the site, and the strategy behind it all.
5. Video is king in 2020.
83% of marketers believe that video is becoming increasingly important and the average person watched 84 minutes of online video in 2019. Video allows people to consume more content faster which is important because people who browse the Internet often have a short attention span.
What does this mean for you? A video gives your company personality, drives traffic to your website, engages your visitors, delivers your message, and helps you stand out from your competition.
Video is so powerful that it’s become a $45 billion ad spend and is projected to reach $61 billion by next year. Conversely, ad spend for traditional TV is on the decline.
There you have it. The top 5 website tips for the financial industry. Which one of these tips did you find most useful?
If you’d like to discuss your website, call or text (865) 351-3883 or send us a email.
