WordPress
Choosing a platform to build a high-performance website is not easy, especially with options like Wix, Squarespace, and WordPress out there. So, in today’s post, we have put together the pros and cons of each of these three website builders to help you quickly decide which platform best suits your needs. Let’s get started, shall we? Let’s review WordPress vs Wix vs Squarespace in detail.
Wix
What we like about it:
Wix is an excellent platform for tech beginners. Its intuitive drag-and-drop functionality makes it very easy to customize a website, even if you have never touched a line of code in your life, and the interface is neatly laid out as well. It also has a good social media integration — you can add sharing buttons, integrate live feeds, and there is even a dedicated dashboard for promoting social media posts. Best of all, Wix is free! Though, if you want to get more out of your website, you can choose from any of its seven reasonably priced premium options.
What we don’t like about it:
Although Wix has a decent selection of themes, its design flexibility is terrible, as it does not allow users to switch themes after they have been published. Wix does not do very well when it comes to blogging either because there is no way to archive posts, meaning your valuable content will be lost over time. In addition, its SEO features are rather basic — apart from updating URLs, customizing meta descriptions, and editing alt tags, there is not much you can do.
Squarespace
What we like about it:
Squarespace is THE platform for design. It is an affordable platform that has some of the most impressive, professional-looking themes you will find on the market, making it an ideal choice for creative professionals who want a sleek, modern website. Squarespace is also a pretty good blogging platform — it offers everything you could need for a successful blog or portfolio, including user likes and support for multiple authors. Oh, and it lets you link accounts from over 25 different social accounts!
What we don’t like about it:
The real issue with Squarespace is that it can be a bit fiddly for beginners to get used to it, even though there is no coding involved. It also falls short on customization and features because it does not have an app market, and like Wix, we find its SEO capabilities to be somewhat limited.
WordPress
What we like about it:
By far the most popular platform, WordPress lets you run wild with customization. There are hundreds of thousands of themes to choose from, and you can tweak your selected template to your heart’s desire. WordPress is a self-hosted software, which means that you can customize it with a code and/or throw in any of the 56,000 plugins you want that will allow you to do whatever it is you want on your site. On top of that, Search Engine Optimization (SEO) can be very effective as WordPress, along with a plug-in such as Yoast, enables you to gain control over every aspect of your on-page or technical SEO.
What we don’t like about it:
If you have no idea how to customize everything with code or set up your own website host, you might find WordPress hard to use. Due to its Do-it-yourself nature, we also don’t like that it does not have a clearly laid out pricing structure the way Wix and Squarespace have, as WP’s prices tend to differ due to web hosting, SSL, themes, etc. While the core WordPress code is free to download, you’re on your own when it comes to finding the right components to solve your business challenges.
WordPress vs Wix vs Squarespace Recap
You now know how each of these three platforms fares in different areas of website building, but let’s quickly recap which battles were won, and where.
- Ease of use: Wix scores in terms of ease of use. It is the easiest to use builder, followed by Squarespace, which can be a little bit challenging to get used to. WordPress finishes last as it is suited for professionals with strong programming skills.
- Design: In terms of design, Squarespace comes out on top with its great selection of themes. WordPress takes second place, while Wix finishes last due to its utter lack of design flexibility.
- Tools and features: In terms of tools and functionality, we are voting for WordPress. While it does not have as many built-in features as Wix, it gives you access to more than 56,000 plugins! Wix follows up and Squarespace comes last since it does not even have an app market.
- SEO: WordPress wins big when it comes to SEO. Again, it is all because of its incredibly powerful plugins. Squarespace and Wix are both very constrained in their SEO capabilities.
- Pricing: As far as pricing is concerned, we consider Wix to be the best value, followed by Squarespace and then WordPress.
Who’s the winner in our showdown?
If you are only looking to test the waters with a new website, either Wix or Squarespace could be a good option. They are both reasonably priced and offer simple tools to help you get started. On the other hand, if you are really serious about setting up a business website that will help you improve your bottom line, WordPress will lay a strong foundation for you to do that. Perhaps it would take a bit longer to get used to than Wix or Squarespace, but if you are serious about creating a decent website, it is worth the extra effort.
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