Although it’s widely acknowledged that a well-run local SEO campaign is an integral part of any internet marketing strategy, many business owners in Knoxville are still not sure how to boost their search rankings… and so, they turn to self-proclaimed SEO experts for help. The problem is, such SEO “experts” are often charlatans who seek to siphon money from them by promising the moon without being able to deliver. We can do better than that!
Here are five lies you may hear when interviewing SEO experts in Knoxville, TN
We will get your website to page 1, position 1, for your business
There’s value in the #1 spot, of course, and everyone wants to be there. However, no one can guarantee rankings on search engines, except maybe Google, since the folks at Google are the ones who practically run the show. But you’re not Google, and neither is that guy you hired to work on your SEO.
Google Webmaster Guidelines make it perfectly clear that you should be highly skeptical of SEO experts who promise you the top spot on Google. Think about it: there are millions of websites out there competing for billions of keywords. More than half a million new sites are set up every day. Businesses are reconfiguring their SEO tactics. Google is tweaking its search algorithms. There are far too many variables to be able to guarantee the first spot on the results page.
Fresh content doesn’t matter
To survive and thrive in today’s online space, each local business should have an ongoing content marketing strategy in place that’s proportionate to its level of local / industry competition and customer demand. This may include on-site blogging, off-site social sharing, the addition of detailed “pages of authority,” and more. Don’t believe any SEO expert who tells you fresh content doesn’t matter.
Links from other websites don’t matter
We can’t believe webmasters still fall for this lie by SEO “experts” in 2020. Links from other websites (your off-page SEO) matter. The more authoritative, relevant backlinks you can build, the more link juice you generate, and the higher your site ranks for its target keywords.
This isn’t to say that links are the only thing that matters in Google’s algorithm, but there’s no question that a robust and relevant backlink profile goes a long way.
Using the right HTML markup doesn’t matter
You need to connect with search engines to ramp up your ranking. And to do so, you need to speak the SEO language. Namely, you need to know HTML tags — such as title tags, meta description tags, header tags, image alt tags, nofollow link tags, links and anchor text tags, canonical tags, and more.
Any expert who suggests that using the right HTML markup does not mean squat clearly does not know what it takes to rank the website in the search results.
You will see results in less than 30 days
We love quick results, don’t we? Everyone wants to get rich instantly or lose their weight fast. That’s one of the reasons why questionable SEO companies are able to make a quick buck at a business owner’s expense.
Remember: Nobody can guarantee a timeframe in which your website will be ranked.
It involves identifying the target demographic, choosing the right set of keywords, writing, and publishing engaging and unique content, ensuring that the site is responsive (i.e., mobile-friendly), making ongoing adjustments based on Google’s dynamic search algorithm, and much more. Typically, a proper SEO Campaign takes at least three to six months to kick in. So, if you’re ever promised that your local business will start generating tons of new leads and sales in a month due to SEO, then it’s bogus.
Be Smart In Hiring An SEO Consultant
If you’re going to invest your time, effort, and of course, money, in recruiting someone to help your local business in Knoxville rank high(er) on search results, you need to be confident in their ability to do the job right. The second you hear one of these half-truths, it’s time to move on to another alternative. If you want the honest hard truth when it comes to local SEO in Knoxville, TN, reach out for a free site review.