Marketing automation is the future. It can turn even a lean team into a force to be reckoned with. But it isn’t just for large corporations; small businesses can also make use of marketing automation strategies. When repetitive processes are automated, you’re able to devote more time to business goals that really matter. Automation is a process easier than you think and can provide benefits for lead nurturing, customer service and engagement, lead generation, events, webinars, etc.
Up ahead are the top 10 reasons why marketing automation will be the part of new normal, even for your small business, to achieve greater success in Knoxville, TN. We will also tell you about a powerful new tool to help you through the process:
Reasons Why Marketing Automation is Inevitable
If you haven’t already jumped on the automation bandwagon, here are ten reasons why 2020 is the time to do so:
1. Helps Personalize Communication
Personalized messaging is the ultimate requirement for you to stand out in today’s saturated and noisy market. Since customers are hit with messages from every direction, yours must directly speak to their pain points, or else they’re off your radar. Marketing automation enables you to customize and float messages that resonate with the individual tastes of different customers. Whether it is an old or a new lead, targeted communication is always appreciated. Remember, people love to see their name in lights!
2. Boosts Client Retention
Customer retention is invaluable for any business. But marketers are more into capturing new leads, and they put the least efforts in nurturing customers post-sales. So if you aren’t cautious, your competitors are just a Google search away. But if you make efforts, it will cement your customers’ loyalty, drive-in referral revenue and also garner positive feedback. Moreover, you can highlight winning reviews anywhere on your site or social media to accelerate engagement with prospects. Wouldn’t it be nice to automate the process of asking your customers for Google reviews?
3. Maximizes ROI
Marketing automation is a robust tool that helps nurture client relationships. It also shows you the exact ROI figures, which are necessary for tracking efficacy and the sequence of communication. So in short, it is the biggest bang for your buck when you compare it to your other marketing spends.
4. Saves Your Money & Time
Time is money. So, when it comes to appointments, content scheduling, follow-ups, and other workflow management tasks, Keap can help you with that. Marketing automation with Keap helps you save time on the day-to-day stuff to prioritize essentials such as problem-solving, strategic planning, or increasing sales, etc. Also, top-performing small businesses are more likely to invest in marketing automation activities as it is a one-time investment that saves your money as well.
5. Works With Sales & Marketing Teams
Marketing automation isn’t just about achieving significant sales figures—it can also help you at an organizational level. With marketing automation, you can effectively eliminate the loopholes arising between the sales and marketing teams to integrate the two in a better manner. Marketing automation will also assist in managing the leads in the future without letting them fall through the cracks.
6. Offers In-Depth Insights From Social Media
It is over the last few years that social media has incredibly influenced digital marketing processes. As a small business owner, you can’t scan through every platform to determine what people are saying about you or the competitors. But, marketing automation can help you monitor the same. It helps you know which platform your target audience is more comfortable with, so you can take steps accordingly. Also, if you want to popularize your strategies, marketing automation saves time on referrals, campaigns, page handling, and so much more to improve your effectiveness over social media.
7. Provides Bird’s Eye View of Customer Data
It is a daunting task to understand a customer’s digital journey from several different software. But, automated marketing efforts with Keap practically help you in procuring the vital customer statistics so you can segment the list accordingly and create better marketing strategies. So when you are all-organized, you can delight the customers at every step.
8. Provides Campaign Data
Without any measurable data, businesses cannot execute campaigns to drive in sales. But for your brand to flourish in Knoxville, TN, marketing automation tactics must be strictly employed to gain insight into your strategy’s effectiveness without any challenges and by utilizing your existing resources. Keap allows you to track email performance, monitor lead behavior, measure campaign effectiveness, track competitor’s website, and use this know-how to the best of your efforts. You’ll eventually start seeing results while staying productive and adaptable.
9. Achieves Greater Consistency
For achieving your business goals, consistency is the key. What increases the probability of retention and conversion is delivering the correct message at the right time via precise channels. Therefore, choosing a best-of-class automation tool will help you accomplish this with micro strategies providing overall consistency and making it easier for you, even to predict future expenses.
10. Helps Replicate Success
Finally, when you’ve gauged all the essential aspects of your business, and your campaigns are tested for efficiency, it is time to replicate your success. Incorporating the verified “wins” will give you massive results for both current and future methods of success.
Introducing Marketing Automation to Knoxville, TN
In comparison to the current marketing strategies, marketing automation scores a perfect ten. Small businesses need to understand that it is no longer optional but a necessity. At 2:45Tech, we recommend and resell Keap by Infusionsoft. Consistently delivering value in a dynamic market is what will level up your company’s success. Therefore, let this year be the one that takes your small business to the next level.
Do you have questions about marketing automation? Reach out today as we would love to help!