The main reason businesses in Knoxville, TN have websites is to educate and convert potential customers into leads. So, if your website isn’t converting to leads as effectively as you want, you need to analyze it and decide where it needs attention. Here are the top 5 reasons your website might be having issues converting visitors to leads:
#1: Your Website is Too Slow
When you’re trying to attract the attention of potential customers, you need a quick attractive website. A slow site will seriously frustrate customers possibly to the point where they just give up and go to another business’s site. If you think the speed of your site could be costing you some leads, troubleshoot what could be causing it to slow down! A great tool to do this can be found at GTmetrix.
#2: Poor or Non-Existent Calls-to-Action
Customers go to your website to research your products, which means there’s already some level of interest. Utilizing various calls-to-action is a great way to covert a site visitor into a lead or e-commerce order. If you are already employing calls-to-action but are seeing that they aren’t very effective, try another method! Pop up boxes where the visitor puts in their email to receive a coupon is an excellent driver to get more people on your email list. For more examples of great calls-to-action, read this Hubspot article.
#3: You’re Asking for Too Much Information
If you’re using a chatbot, or even with a CTA pop-up, make it concise! Don’t ask the visitor for all of their information right away, especially if they’re looking for assistance. It can be pretty obnoxious when you’re trying to get help from a bot and it won’t stop asking you about your personal details. The same goes for a CTA pop-up: get the necessary information and only the necessary information. If all you need is an email, then don’t worry about their first and last name. People like ease of access so asking for too much information can be a really big turn off when they’re trying to get some answers. Less is more!
#4: Too many options
Giving too many options just gives visitors more room to get confused and overwhelmed. Again, keep it concise. Analyze what your business is good at and what customers generally are looking for and stick to that. On your website, keep the information clear—don’t put too many dropdown options to where your visitor doesn’t even bother with them. Lead customers in the direction you want them to go on your website. If you know what your business does best and what your customers are looking for, you can put that information front and center so your visitors have fewer pages to comb through to find the desired information.
Do you ever feel paralyzed when you go to a restaurant and they hand you a menu the size of Moby Dick? Yeah, don’t do that.
#5: You’re Not Answering the Right Questions
When on your website, customers are typically trying to find information about your business. Know what they’re looking for! Whether it be a pop-up poll with a simple question that says “what brought you to our website today” to gather data or just doing inward research, find a way to analyze what it is customers are looking for. Part of alleviating this issue is knowing your customer, too. You don’t only need to know what they’re looking for but who they are in order to effectively answer the right questions. Have a FAQ page and include the questions your team gets asked the most!
Converting website visitors to leads is a difficult task to refine but well worth the continued effort. If you take these 5 factors into account and make the necessary changes, you will be one step closer to turning your Knoxville, TN website into a lead generation machine! Do you need help with this? Then contact us today!
