What happens when a prospect visits your website, and something goes wrong? The reality is a lot of things can happen and most of them aren’t good. Your prospect may seek out your competitor, errors could negatively impact your Google SEO ranking, or it may hinder your existing customer relationships. Let’s take a look at 10 ways your website is driving people away and how to overcome these obstacles.
According to a study, 79% of shoppers say that if a website struggles with slow loading time, they will not return to the website to buy again. Slow loading may deter potential customers and cause current customers to leave in favor of a website with a faster loading time. Especially now, loading speeding could be the difference between a conversion and a bounce.
As design features change over time, it is increasingly important to update your site. Interestingly, 94% of negative feedback is related to design. People will leave a website if it is not appealing. Is your website attractive?
No Clear CTA
Customers do not want to be overwhelmed with pop-ups to sign-up for an email list, but they may be looking for specific information and need direction. Where do they go next? If they cannot easily find the information they are looking for, they will move onto the your competition.
Mobile is everything today. Almost 60% of internet is accessed through smart phones. It is important for a website to be accessible by mobile and mirror the website as it appears on a desktop. A lack of mobile responsiveness would include the need to zoom in to view links.
Difficult to Navigate
Along the lines of calls to action, if your website has too many options on the navigation pane, it can be confusing to viewers. Choose which links must be placed on the homepage and which links can be within pages. Use specific labels and ensure any drop-down menu will not block important information or frustrate users.
Your Website is Broken
There are many common errors which arise on websites that can hurt SEO and usability. It is important to regularly check the functionality of your website and ensure everything is running correctly. Messy coding, problematic landing pages, and tracking code errors are a few of the common issues your website may encounter.
Low Quality Graphics
Low quality graphics also damage optimization. There are ways to optimize images to best fit on your webpage and preserve the color and the pixilation.
Content that is less than helpful or uninteresting to your audience will severely hurt your website’s success. This includes stale and old content; if people visit your website and notice it has not been updated for months or years, it will damage potential customer relationships.
Automatic Audio or Video
If a customer is greeted with unexpected loud music or video, it will deter them from staying on the page or visiting again. People may be viewing at work or in a public place and it may disturb them or the surroundings. Audio and video are good options to provide a more immersive experience for viewers, but it should be an optional experience.
Broken links directing users within a webpage or to another webpage. When a consumer clicks on a broken link, they will be taken to a page that cannot be found. These links not only lead to distrust and frustration in your customers, but also alert Google that your website is not up to date and impacts search location.
Creating a website is a great start to growing your company, but it is important to also recognize errors that could be preventing you from reaching this goal. If you are looking for solutions to one of more of these problems, contact us at (865) 465-4040 or firstname.lastname@example.org for support.