Have you ever tried to create the perfect pancake? It is a lot harder than it looks. Increasing sales on your e-commerce website is similar. It is a lot easier said than done. Launching and maintaining an e-commerce business is no easy task, but you are not preparing up your online recipe alone. We compiled three quick and reliable ways to see an increase in your e-commerce sales.
As far as checkout goes, there are a few different steps to take to encourage customers to convert. It is important to first and foremost optimize your existing checkout.
- Make sure the checkout page is straight forward with clear CTAs
- Display the progress of the checkout
- Allow customers to return to their cart to modify orders
- Offer online chat instantly for help
Many e-commerce store owners preach a one-page checkout as the solution to all their cart abandonment issues. There are many benefits to a single-page checkout including a faster and simplified checkout process, mobile friendliness, and increased performance. Too much information on page may be intimidating to customers and it affects analytics. A multistep checkout still provides alternative benefits. It allows you to acquire more customer information, encourage cross selling, and guest checkout options. However, it also increases the time and length of checkout processes.
It is important to consider which checkout option would support your business goals. Selecting the option best-suited for your site will impact your sales numbers.
Free Shipping If You Spend > X
An easy trick to get your shoppers to spend more is to offer free shipping after a specific amount. More often than not, shoppers will add a few extra items to the cart to avoid shipping costs. At least 24% of consumers would spend more to qualify for free shipping. Free shipping is one of the biggest incentives for shoppers in the market today. Allow options for shipping time as well. Many shoppers expect same-day shipping or express options.
Increasing brand awareness will contribute to a higher conversion rate. A strong online presence increases touch points with your brand. It also builds trust with consumers. Here are a few great ways to increase traffic:
Blog posts are effective ways to provide value for potential customers. They can become acquainted with your brand. Blog posts remain the most effective form of content over email, eBooks, and white papers.
Marketing to Existing Customers
Re-engage your existing customers. Offering exceptional customer service to this group will certainly impact your sales. One option is to follow up with customers to receive feedback on the experience or products. Offer special deals to returning customers.
Some common and reliable promos are flash sales or BOGO. Work promos to be mutually beneficial to you and the customer. Flash sales may draw back cart abandoners and return customers. You may consider other promos which will suit your business model and goals, such as a giveaway or loyalty programs.
We hope you enjoyed our three quick tips to increase e-commerce sales. Practice makes progress. Your pancake may not have perfect edges on the first try but continue testing methods to grow your e-commerce store. For more information on how you can increase your sales, contact us.
Check out our blog on e-commerce trends for 2021.