You may know that nowadays, Magento 2 is the most popular and effective e-commerce CMS and its popularity is growing fast. As an e-commerce business owner, you likely know that boosting the effectiveness and efficiency of your online business can be a challenging and overwhelming task. For example, your e-commerce store has to be ranked better if you would like to be successful and enjoy better conversion rates.
If you are migrating to Magento 2, you can achieve this by opting for a long-term strategy that streamlines Search Engine Optimization (SEO). When you migrate to Magento 2, SEO is not just beneficial and valuable in enhancing your SERP rankings but is advantageous in improving the configuration and performance of your online store.
Did you know that SEO is the most pervasive aspect of digital marketing, and you cannot take it lightly during Magento 2 migration? If you would like to ensure that you do not negatively impact or lose valuable organic search traffic from various search engines, such as Google and Bing, make sure you follow an improved structure for different SEO parameters. You have to consider several factors, such as URL structure, content, and keyword density.
You may have heard that migration to Magento 2 is not a cakewalk. It is a big move, and you should keep numerous things in mind if you do not want to lose online traffic, sales, and your valuable clients.
It is worth noting that a smooth and seamless Magento 2 migration often requires an adequate SEO transition. The following SEO guidelines and tips will help you complete a painless and effective SEO migration.
SEO Guideline and Tips for Magento 2 Migration
List all Customizations and Extensions
This is a crucial step. You should write down all your existing third-party extensions and integrations. When you are done, consult with your development agency to determine whether or not it is possible to replace these extensions and integrations with Magento 2 built-in features.
Keep in mind that nearly all extension providers provide their solutions for Magento and Magento 2; however, it is best to test them before migrating.
Submit Affected Pages to Google Search Console
It is vital that you focus on all e-commerce pages that will likely get adversely affected in search engine optimization traffic, ranking, and conversion. After finding the affected pages, it is advisable to submit all of these e-commerce pages to Google Search Console for new crawling by simply visiting the ‘Fetch as Google’ part.
You should also look at your Google Search Console data. This is because you will be able to view your top keywords, their clicks, and impressions. After that, you can work in order to ensure that these queries continue performing effectively once your website has been migrated.
On-Page Optimization for Magento 2
Did you know that on-page SEO involves optimizing your site’s internal pages in order to secure better search engine rankings?
Here you will have to consider several factors, like the quality of your text, code, and visual content. Also, pay attention to the navigation and hierarchy of your website and the overall user experience of your online store.
Optimize Headings and Title Tags
You should know that the quality of your meta description and page title direct impacts your rankings and your CTR (click-through rate). This is why you should write page titles that can satisfy search engine crawlers as well as human visitors.
Review XML Sitemap
It is important to check how your sitemap is configured. Note that when it comes to your XML sitemap, it is ideal to remove a few pages from it while adding some new ones that were not included by default. A discussion with your developers is the best way to go.
Handle Analytics Issues
Do you want to ward off any errors in Google Analytics as well as third-party analytics? You should double-check everything relating to analytics. After that, prepare a comprehensive retrieve of all traffic that you lost within the set timeline of ninety days of your migration.
Optimize Product Copy and Content
In addition to meta descriptions, titles, and URLs, you should optimize all of your website content, such as product descriptions and blog posts, for primary keywords and secondary keywords.
Also, ensure proper internal linking throughout the website too. In every content piece, you should target informational keywords. This will help you develop internal links to your product pages and category pages.
Final Thoughts
Are you re-platforming to a new e-commerce service provider, such as Magento 2? If so, you should pay attention to how changes and transfers may impact your website’s SEO health and performance. If you follow the above guideline and tips, your transition to Magento 2 will be seamless and likely generate the desired outcomes your e-commerce brand can benefit from, without any adverse side effects.
