You may know that the world’s leading brands trust Magento 2 as an effective e-commerce platform. However, even when you are using this platform, you may face trouble interacting and effectively engaging with your shoppers or customers online. One of the reasons could be your inability to persuade your visitors and turn them into leads.
Note that if you would like to attract more visitors and persuade them to purchase repeatedly, it is vital to have an eye-catching and user-friendly website design. There is no doubt that persuasion plays a crucial role in the success of your e-commerce business.
If you are an e-commerce retailer using Magento 2, your success and profitability depend on the conversion rate (persuading your visitors to purchase from you). Keep in mind that persuasion is about getting people to purchase your products.
In today’s digital age, online consumers are savvier and have more buying options online. This is why numerous e-commerce stores find it hard to persuade visitors to click on the checkout button.
And if your Magento 2 store is facing the same issue, it is best to use promotions and extensions to persuade visitors, converting them into leads. For example, various Magento 2 extensions help improve the functionality and features of your web store.
Many merchants use them to run and manage their e-commerce stores. This is because it allows you to personalize and customize your e-store as you want and persuade more visitors to buy from you.
What is Persuasion Marketing?
We can define persuasion marketing as psychology techniques for marketing products and services. For any online business, it usually refers to promoting the right marketing mix and capitalizing on the visitor’s impulsive buying behavior to lead to a successful purchase. With respect to e-commerce, persuasion marketing involves optimizing a web page or site.
You can apply psychology to various web design elements, like layout and typography, with the most relevant promotional messages, and impact your website visitors, motivating them to follow specific and pre-planned pathways on your website.
Leverage Power of Persuasion in e-Commerce Marketing to Drive More Leads
You can use these persuasion techniques to convince your visitors that you are the best one to go to.
Influence Visitors at the Right Time
Keep in mind that not all people are ready and prepared to purchase. This is true even if a visitor knows how a product on your Magento 2 store can solve their problem. You should make them understand and realize that such an issue exists.
This is why you have to pay attention to a buyer’s journey. This will make sure that you know and understand the most suitable time to show your target audience that your product is best for them.
Focus on Meta Descriptions
It is also advisable to review your meta descriptions. This is because meta descriptions provide your users with additional information regarding your webpage or products. So, you should make them persuasive and original.
Note that this usually means paying more attention to the use of emotionally thought-provoking techniques and factors while toning down the others.
Keep in mind that the more emotionally touching your copy is, the more persuasive it becomes as it gets more attention, converting your visitors into leads.
So, using an emotionally intense copy and communicating your message through a story can make up for an emotionally appealing and persuasive communication.
Use an Extension
Have you heard of the fantastic MageAnts Automatic Related Products extension available for Magento 2? This extension is excellent as it automatically tracks the browsing patterns of your visitors and customers, giving them product suggestions depending on those patterns. So, this extension is ideal for customer persuasion as well as sales boost.
Turn Visitors into Buyers with a Benefit-focused Copy
Regardless of the product you’re selling on Magento 2, the benefit of choosing a product for your visitors is that it helps them achieve a better version of themselves.
So, you should understand your ideal customer, what questions and concerns they have, and how your products can help them. Note that you will waste your time if you simply jam too many persuasive tricks into your copy.
The different principles of persuasion are important and influential as they appeal to your visitor’s subconscious instincts. If you are an e-commerce retailer, you should appeal to your users on an emotional level, persuading each visitor to take the next small step until they finally convert. The above persuasion principles and tricks would serve your business well.