Do you have a decent number of followers on various social media platforms, such as Facebook? Perhaps, you are getting good traffic on your website too. However, the next crucial step is to increase your online sales. While traffic to your e-commerce site may be flowing freely, it is vital to convert that interest into sales.
But how can your small business increase its online sales, attract many new customers and convert site visitors without the ample resources of multinational giants? Did you know that many e-commerce sites and online stores rank highly in search engines and get plenty of traffic but fail to achieve high conversion rates when selling online?
It is worth noting that many potential reasons can lead to this problem, from product features and pricing to website navigation and security.
Tips to Increase Online Sales
You can use these three tips to help your e-commerce brand stand out from the rest and boost online sales.
You probably know that customers and people who visit your online store are making an investment by spending time on your website. This is why you should try various ways to assure your customers and prospects about the quality and reliability of your products.
Sometimes, customers are hesitant or reluctant to purchase if they have concerns regarding whether your service or product will work well for them. Also, note that at times, ordering online may be a little daunting for customers if they are buying, say, a refurbished laptop or second-hand car, or they are trying a new brand for the first time.
So, if you offer guarantees, such as a money-back guarantee and an easy and hassle-free returns policy, you will make buying from your company a risk-free and simple decision for your customers. Keep in mind that you can alleviate some common concerns buyers may have by offering guarantees that help reduce the risk for your buyers.
And guarantees can take various forms, including:
- Risk-free trials
- Money-back guarantees
Essentially, a guarantee is a promise that will encourage your online visitors to make a purchase.
You can use all kinds of videos, such as tutorials, on relevant pages of your online store in order to increase your online sales and maximize your shoppers’ online buying experience.
According to a Buffer study, among the 500 most popular Facebook posts of 2018, more than 81% were videos, while 17% were images. This shows the importance of videos in your online marketing strategy.
There is no doubt that videos have been and will remain trendy. Did you know that a professional video performs exceptionally well on a site’s homepage, as it welcomes visitors and reflects a good image of your store? For example, realistic video footage of customers using your product can go a long way in promoting your products.
Similarly, an animated motion graphic carefully explaining how to fill out the information and add a suitable payment method is ideal on your checkout page.
Provide Several Payment Options
You may know that authorizing your customers to pay with credit cards and debit cards is customary these days. However, note that when it comes to e-commerce checkout best practices, you should provide your customers with more payment options.
Some popular payment methods are:
- Credit cards
- ACH processing
- Debit cards
A research study by Baymard indicates that 6 percent of online users abandon their shopping carts simply because the website didn’t offer enough payment options. Also, note that completing the checkout process should ideally be the simplest part of the customer journey.
To simply and streamline the checkout process, it is essential to put all checkout details, such as an address, on one page. This is because each new tab will increase the risk of abandonment.
When it comes to payment, customers trust the systems they are familiar with. This is why you should give them the option to use the most widely known payment systems. This will ensure visitors do not hesitate before completing the online sale.
When you’re selling online, you do not have direct contact or access to your potential buyers. This is why you cannot directly sell your products and services. Also, considering the pandemic and the mandates for social distancing, contactless shopping is now a highly favorable option for people as they shift toward online shopping.
Applying the tips and strategies outlined above will help your business increase your online or e-commerce traffic and convert more visitors into loyal customers, helping you make more online sales.