As a marketing or sales professional, you have probably heard about HubSpot Sales Hub vs Marketing Hub. You also know that marketing can be challenging. This is because rules of marketing are continually changing, driven considerably by evolution in customer needs and expectation, as well as innovations and new technology.
As you compare HubSpot Sales Hub vs. Marketing Hub, you would like to consider the platforms your marketing, sales, and development teams will need. So, how do the two compare? Which features do they offer? What are their main similarities and differences?
What is the Marketing Hub?
Keep in mind that HubSpot’s Marketing Hub is an excellent tool and helps marketing teams manage, organize, and track all of their activities, such as lead generation, and lead nurturing. It is worth noting that the Marketing Hub comprises Marketing Hub Starter, Enterprise, and Professional.
Features
Marketing Hub’s features include the following:
Social Media Management
You can monitor brand mentions to manage your social networks in a single place.
SEO
The system helps you discover keyword opportunities so that you can optimize your content for various search engines.
Email Marketing
You can create emails, easily segment your contacts, and quickly personalize content for your recipients.
Ad Management and Tracking
With Marketing Hub, you can manage and organize all your advertising and then track or monitor your results easily.
Benefits of Marketing Hub
Email Marketing
Did you know that email marketing is where the system really stands out from others for customer nurturing? For example, you can use it create your own and unique HTML email templates or simply select what you want from a comprehensive library.
You may know that the email marketing functions and features in HubSpot are ideal to help companies and businesses grow and improve their relationships with the target audience. This feature works seamlessly and effectively with the rest of the products in the CRM suite.
Social Media Marketing
If you use the “Professional” tier on the Marketing Hub, it also provides access to amazing social media tools. As a user, you can view social interactions from contacts in your database, which will help your team prioritize and improve conversations.
You can also monitor hashtags and keywords in order to support your overall social media strategy. You can also make the most of impressive and reliable social media monitoring solutions, so that you can always keep an eye on what your customers are saying about your services and brand.
Integrations
The HubSpot Marketing Hub has many excellent benefits to offer. For example, you will get access to a wide range of fantastic third-party integrations, which can enhance the functionality and effectiveness of your marketing initiatives.
For example, you can integrate with Eventbrite, Zendesk, and SurveyMonkey.
Pros
- Free option that can get you started
- Live chat as well as chatbot functionality
- Segmentation options
- Email marketing features
- Excellent analytic features and A/B testing
- Fantastic templates for emails, websites, and landing pages
- Content strategy and SEO support
Cons
- Some aspects and features are complicated at first
- Expensive for higher tiers
What is HubSpot Sales Hub?
Sales Hub is an excellent cloud-based CRM software tool that helps sales teams manage and streamline their pipeline as well as close more deals. You can supercharge and optimize your sales process with HubSpot Sales Hub.
It is a powerful and simple-to-use CRM that includes various sales engagement tools, robust sales analytics, configure-price-quote (CPQ) functionality, and reporting for growing teams.
Features
Sales Hub’s features include the following:
Email Tracking
You can receive a notification whenever a new lead opens your emails.
Call Recording and Tracking
Use Sales Hub to record all of your calls and log them easily into your CRM.
Contact Management
You can store and organize your customer information.
Document Management
Use the system to keep your proposals, contracts, and sales content handy for everybody on your team.
Live Chat
You can initiate a conversation with prospects engaging or interacting with your website.
Benefits
Integrations
You will be happy to know that hundreds of third-party vendors have developed native integrations for HubSpot Sales Hub. This is certainly a testament to the company’s ongoing focus on better and stronger APIs that allow its suite of tools to integrate seamlessly with a business’s current software.
Reporting
Did you know that advanced settings and customized reporting options give your sales teams full control and a transparent overview of their sales pipelines?
For example, with HubSpot Sales Hub Enterprise, you may set up predictive or custom lead scoring, and configure multiple deal pipelines.
Pros
- Organizes deals conveniently in multiple stages.
- Matches various emails with each deal to track all information.
- The system allows you to create a calendar link in order to book meetings.
- Compiles all information about a specific deal in one convenient place so that anyone can quickly access it.
Cons
- Lack of reporting features, such as chart options
Final Thoughts
As you can see, both HubSpot Sales Hub and Marketing Hub are great for sales and marketing teams. Consider the features, benefits and pros and cons of each option to make the best decision for your sales and marketing department.
