Did you know that HubSpot has gradually evolved and grown to become an Enterprise level Growth Platform? It has a ton of amazing features and functionality that you will like. As a result, it can sometimes be difficult and tricky to identify the best areas of this platform to leverage for your business success. However, don’t worry as we are here to help you.
Are you a power user of HubSpot and work in a sales or business development role? If so, you have probably heard of the tool HubSpot Sequences. You should know that the ability to automatically push one-to-one or customized messaging to your prospects based on the most used and effective copy can be extremely effective and efficient in the sales process. And if you add a video to your sequencing, you can create a recipe for success.
What are HubSpot Sequences?
There is no doubt that Sequences is one of the best tools in the HubSpot Sales stack and allows you to automate your most repetitive and effective sales communications by transforming them effectively into personalized templates. You can deliver these templates in a series of well-timed emails ensuring that you are not letting your prospects fall through the cracks.
Sequences is an incredible tool in HubSpot. It allows your sales team to easily create personalized, automated email messaging in order to target specific users in timed intervals. The tool helps you nurture your contacts efficiently.
Sequences combines the benefits of highly targeted and personalized engagement with the multiple process benefits of nurture automation, increasing the efficiency of your overall sales process, which is excellent.
Sequences is excellent as it leverages HubSpot’s fantastic personalization token technology and allows salespeople to automatically include details like company and contact information in templates.
Using Sequences to Enhance Your Strategy
Most people prefer messages and communications that recognize them as individuals. These people also prefer messages that understand their challenges and issues and direct them to what they are looking for. The best thing about HubSpot Sequences is that it helps your sales and marketing teams to do just that.
You will be happy to know that there are a couple of key aspects to Sequences that will help you enhance and streamline your sales or marketing activities. For example, Sequences can:
Automate Follow-ups
The tool saves time and improves efficiency. You can schedule a string of follow-ups with ease a few days, weeks, or even months later in order to save time.
This is important as it ensures your sales reps can schedule personalized communications while the fine details are still front-of-mind, instead of relying on notes.
Nurture Your Prospects in the Long-term
It is no secret that nurturing your prospects using helpful and engaging content is an excellent and efficient method to develop trust.
So, if you are planning to nurture a specific contact over the coming days, weeks, or months using useful content, you can schedule and customize this activity in order to gradually develop trust, rapport, and stronger and more meaningful lead relationships.
For example, inserting a message occasionally with video will help spice up the mundane copy messaging that your prospects receive, making their experience more fun and memorable.
Elicit a Response
Are you planning to reach out to your contact several times over a few weeks? You can schedule this activity to streamline as well as track the process at scale using Sequences. You can also use it to delight your current customer base, particularly those who are close to the renewal date.
Best Practices and Tips for Using Sequences
Set Your Goals
You have to determine the goal of your communication with your prospect. What would you like them to do? Perhaps, respond to initial outreach. Do you want them to purchase or renew? It is essential to make sure that you know and understand what you want the tool to achieve.
Speak with Your Sales Reps
Note that your sales team is one of the best resources when it comes to knowing and understanding what works and what does not. So, you should take the time to ask them what has been effective or successful in the past.
Use Different Sequences
This will depend on the buyer’s journey stage. Keep in mind that top of the funnel messaging usually differs from that at either the middle or bottom of the sales funnel.
You have to ensure that you recognize who is enrolled on your HubSpot Sequence to make sure content recommendations and messaging are appropriate.
Final Thoughts
Sequences is an effective and powerful tool and enables salespeople to automate and streamline the follow-up process and inject value-added content into the sales conversation. As a result, HubSpot Sequences can be that silver bullet for your business, helping your company break through the threshold.
