The Case for Integrating Existing Cloud Applications with HubSpot

If you are using HubSpot, you probably know that it is a suite of powerful and effective inbound marketing, sales, and support tools that will help your small business reach new audiences and drive conversions, enhancing customer experiences in the process. As HubSpot grows its capabilities and features, you can leverage HubSpot integrations in order to get data you can rely on, including customer objects or fields, into the platforms that you use on a daily basis.

One of the best and most notable things about HubSpot is that the platform is centralized. As your CRM, support, and marketing automation software all reside on the same platform, you can easily break down data silos and enhance workflows for your teams, which is excellent.

This is one of the reasons integrations are such a crucial element of the HubSpot experience. It is worth noting that integrating your existing cloud applications with HubSpot allows you to extend the centralized platform to easily reach other teams as well as other parts of your business.

What’s a HubSpot Integration?

Did you know that HubSpot can easily connect with several different applications to streamline workflows, improve reporting, sync data, and much more?

Keep in mind that a Custom HubSpot Integration is a custom code, which runs in the cloud. And it is separate from HubSpot and the cloud app that you would like to sync data with. Also, the custom code helps move data – between HubSpot and the App – at either scheduled intervals or in real-time with Application Programming Interfaces (APIs).

Why You Should Use HubSpot Integrations

Have you ever found yourself switching back and forth between software in order to complete a project? Perhaps, you have had to copy data manually from one system to input it into another system. If that is the case, you will probably benefit from HubSpot integration.

You should keep in mind that in this multi-cloud world, it is almost impossible for one software platform to provide all the features and functionalities that you might need for a website.

Hence, even though HubSpot is a powerful and robust platform, it may not have all the key features. A HubSpot integration is a connection between HubSpot and other software applications. It allows the two to work together.

Integrations, however, aren’t HubSpot features. The main difference between a new feature and integration is that the software platform or cloud application that HubSpot integrates with is developed and designed by other companies.

You will be happy to know that with custom cloud apps and API integrations, you can expand HubSpot’s default functionality, connecting all your disparate business-critical systems, which is excellent.

For instance, HubSpot can easily integrate with Salesforce, one of the best and most popular cloud-based platforms in the world. While both solutions are pretty similar as they work as CRMs, they are different enough, and users may want to use both as a crucial part of their business operations. It is worth noting that by integrating the two, both companies can considerably benefit by sharing the same users.

Note that leveraging these crucial connections with HubSpot will help you boost efficiency and improve overall business performance.

Useful Integrations

Sage Accounting

You can sync HubSpot to Sage’s robust and reliable cloud-based accounting analysis application and set up rules. This will allow you to keep track of all customers, especially from a financial perspective.

Squarespace

Leveraging HubSpot forms API and AJAX, note that this integration allows all HubSpot forms and Squarespace forms to speak to each other. This means that every time your contacts submit forms in Squarespace, these individuals are added as contacts in HubSpot.

Databox

Databox is another excellent integration as it streams data from all your analytical sources into a single place with simple-to-digest graphics. Did you know that Databox is well-known for turning HubSpot social data into engaging and interactive dashboards?

Choose the HubSpot Integrations that Meet Your Business Needs

While choosing one or multiple HubSpot integrations is easy, things may get complicated and confusing when you are looking to synchronize data across several platforms.

Note that these integrations also represent an investment on your part. This is why you need to do your best to avoid wasting money and other resources on applications you will not use.

Final Thoughts

After identifying the best HubSpot cloud integrations for your team, you should get those apps set up. In many cases, you can do this yourself. Note that HubSpot offers a valuable knowledge base where you will find instructions for quickly connecting and onboarding various applications.