Many businesses launch e-commerce websites or digital stores with one key focus, to sell products and services and generate revenue. It is worth noting that more than 50 percent of marketers considered marketing automation and integration as their top priorities. This is because it helps and facilitates sales enablement and increases sales from existing customers.
Integration between BigCommerce and HubSpot allows for the automation of important processes such as manual data entry as well as the multi-directional data flow between business platforms.
You may know that HubSpot is the undisputed leader of inbound marketing, with unique and innovative marketing automation tools and features. However, if you would like to get the most out of your BigCommerce and HubSpot store, it is important that you know how to integrate these two platforms and plan this integration.
Why Integrate BigCommerce with HubSpot
Did you know that usually, the standard integrations for Hubspot and BigCommerce are not flexible enough to handle your unique and complex business logic? Keep in mind that businesses and companies even end up changing their practices simply to work within the confines of their off-the-shelf integration platform.
You may have some doubts and concerns about why you would like a BigCommerce and HubSpot integration. So, here are some good reasons to integrate BigCommerce with HubSpot.
You can get data and valuable insights to automate, optimize, and streamline your marketing efforts. The best thing is that you can even send abandoned cart emails using HubSpot rather than BigCommerce. This will add the amazing tracking power of HubSpot to help optimize these emails.
Boost Conversion Rates
With HubSpot and BigCommerce integration, you can track what your visitors have viewed along with detailed and timely reporting, and most importantly, what has turned them into your customers.
You can segment your customers by various factors, such as lifetime revenue, products purchased, average order value, and purchase totals.
Track Your Customers’ Orders
HubSpot can also provide you with valuable and comprehensive data about your customers’ orders, such as information about products and services they have bought as well as the amount they have spent on their latest orders.
Automation Your Workflow
Integrating the two platforms allows you to create personalized emails, including welcome series, post-purchase follow-ups, abandoned cart recovery, and product reviews.
Planning Your Integration
To get these benefits, it is important to prepare for your BigCommerce with HubSpot integration. You may know that any integration project can have issues, such as duplicate records or custom fields, which can slow you down.
There are several things that you should do to prepare for HubSpot and BigCommerce integration. Keep in mind that proper up-front planning will help you successfully manage integration issues.
Appoint a Primary Contact
You should designate a contact on your integration team who has an in-depth and solid understanding of the important data to your business, like shipping and tracking information, SKUs, and inventory data. And your contact should be able to identify important data in the system while explaining how this data will be best represented in the new integrated system.
Have a Clear Intention behind BigCommerce HubSpot Integration
The intention and reason for the integration must be crystal clear. Your business has to understand what the expectations are from the BigCommerce HubSpot integration. Also, these expectations and goals should be measurable in quantitative terms rather than in qualitative terms.
For example, your business should be able to clearly define its expectations with respect to increased sales figures and the degree of improvement in customer experience. You must have a bigger picture of the final goal of this integration.
Make Sure that Your Data is Clean
For an efficient and smooth implementation process, you must ensure that your data is as clean as possible. This is why you should get rid of any duplicate fields. You should also correct inconsistent and incomplete records, ensuring that your BigCommerce and HubSpot platforms are updated.
Have a Realistic Completion Date
It’s a good idea to set a reasonable and realistic completion date. This will give your integration process some structure. Keep in mind that integrations can be quite complex, and additional customizations may take a greater amount of time.
Given all the advantages and benefits you can get by integrating BigCommerce with HubSpot, there is no doubt that you should integrate your BigCommerce store with HubSpot as early as possible. After the integration, you can certainly benefit from more visitors to your store and see your online business grow with excellent marketing automation. To start the conversation, reach out today!