Mobile apps have undoubtedly become an integral part of all businesses. And if you do not have an intuitive mobile application for your organization, you are likely losing an opportunity to capitalize on a growing number of smartphone users. A report by MindSea revealed that Gen Z spends about 71% of their digital media time on mobile apps.
However, the decision to develop a mobile app for your business depends on many factors. Some of them are your industry, budget, target market, and business goals and objectives. Keep in mind that a responsive, intuitive, and mobile-friendly site can be an effective means to convert leads, demonstrate expertise, and grow your business, but a mobile app can be equally important.
Did you know that according to Crunchbase latest data, 26% of total international funding dollars last year went to businesses and companies that incorporated a mobile solution? And as per Statista, mobile applications are projected to generate over $935 billion in revenues by 2023 through both paid downloads as well as in-app advertising.
A few years back, only well-established businesses launched mobile apps. However, the trend has changed, and now many startups and small businesses also launch their mobile apps to grow and increase revenue.
Provide Visibility to Your Customers
Mobile apps help increase the visibility of your business to your potential customers. Statistics reveal that the average person spends plenty of time on their mobile phone. As a result, when they scroll through their smartphone and come across your app, they would like to connect with that app as well.
Boost Branding and Recognition
As your company’s logo or slogan is visible on your customers’ mobile phone screens, it is almost impossible not to remember your business whenever they need your products and services. Also, it offers you a definite advantage against your competitors who have not adopted this business strategy.
Mobile apps are excellent as they provide a sense of presence to customers by being available at their fingertips. And this propagates the image of an available, accessible, and frequently approached business entity in the market and contributes to a better brand image.
If you want an immediate brand boost and recognition, creating a mobile app is an excellent way to help improve your corporate brand and overall reputation.
Provide Value to Your Customers
You should know that businesses are now all about reciprocation. It’s important to nail down the customers’ encouragement. This is why if you would like to improve the interaction of customers with your business, you need to give them a certain level of value to be successful.
And a mobile app is a great way of doing that. For example, you can plan a loyalty program in order to make them engage with your products and services.
Useful Consumer Insight
There is no doubt that a mobile application gives your company or business the unique opportunity to really know and understand your customers. This is because an app provides you with an efficient and simple way to collect, analyze, and then leverage customer data.
Note that by capturing valuable information like customer preferences and behavior, mobile apps offer the amazing potential to influence your marketing and digital media strategy with helpful consumer insights.
With a mobile app, you can compile customer feedback on a regular basis. You can acquire the customer’s search patterns and their specific requirements from a single avenue.
Understanding customer motives, and the most popular features and pathways can help you make the best strategic decisions so you can focus your marketing efforts and funds in the right place. And with apps, businesses, big and small, have the ability to leverage data-driven marketing tactics to provide consumers with a tailored and personalized experience.
Generate More Revenue
Did you know that a mobile app with an order fulfillment feature can readily provide another valuable revenue channel, besides your site or brick and mortar store? Keep in mind that functionality to easily make restaurant reservations, buy goods, and book concert tickets is possible with just a few taps or clicks.
The medium, such as a website or mobile app, which you choose to market and promote your business is a deciding factor and dictates how quickly you scale and grow your business. If you would like to expand your business and benefit from long-term consumer involvement, developing an intuitive mobile app is an excellent idea.
It’s like setting a solid foundation for business growth, especially in the long run. And in today’s digital age promoting your business and products online is the best choice given the current generation’s preference for online purchasing.