Many business owners are looking for cloud-based software that can help them streamline some of their digital marketing work. The HubSpot Marketing Hub is one such tool. It supports many aspects of a campaign, from creating engaging content to setting up email marketing to tracking results. You can make your site work smarter by putting great content on it, tracking your marketing efforts, and doing a good research on what your target audience wants to read about.
Content is the Core of HubSpot Marketing Hub
You have probably heard that content is king. Well, quality content does help you in the search rankings. It also builds credibility with potential customers, another factor in search engine rankings. You can create valuable blog content and promote it from within the Hub. Video marketing might be more valuable for your business, in which case you can post a set of videos to your site and manage them on your Marketing Hub. Web surfers love videos, so if your marketing might be helped by putting out a series of “how-to” videos or video commentaries or product demonstrations, do it.
No matter what you sell or how, you need to know what ads get leads and what ads mostly just cost money. You need that kind of data to make smart decisions about promoting your site. You also need data on your site. What pages get the most traffic? What blog posts are getting shared and commented on more than others? Which pages get more leads than others? Those are the questions you should ask to make smart decisions about content.
Knowledge is (Marketing) Power
You make your site work smarter by taking note of what resonates with visitors and what falls flat. Do more of what people like and less of what they don’t like. That’s common sense in principle but not always easy. You have to monitor the results as described above. The HubSpot Marketing Hub makes it easy to track your results. If you are a Salesforce user, you can integrate to streamline your marketing. Once you integrate one Hub into your business strategy, you can easily start using their CRM, Sales, Service, or Operations Hubs. These tools do a wide variety of things, but Marketing Hub is about content.
Leverage the Power of Content Marketing
Simply using your site to schedule meetings and appointments with prospects is fine for some. For many businesses, you need to build a relationship and work up to the point where you can get a sale or sign a new client. If that sounds like your business, you could do well to engage in some email marketing. In short, give people a compelling reason to sign up for a newsletter. Maybe you can offer a free download or a digital coupon.
A financial planning firm could offer a free guide to making retirement plans. Naturally, discussing your goals and financial situation with a planner is a large part of planning. The free guide is a way to help potential clients while also building trust and credibility. This guide is what marketing gurus call a “lead magnet” and anyone who sells a professional service should probably have one.
A company that teaches writing courses might use their newsletter to share writing tips and news about contests. Each email would also say something about the company’s flagship program “From Dreamer to Author” so that subscribers get a taste of the course, not just vague promises about how much it helps would-be authors become published authors. That’s an example of something a HubSpot Marketing professional can help you set up.
Enlist a HubSpot Marketing Expert
As a HubSpot marketing partner, we can help you set up Marketing Hub or the other Hubs so you can get the most out of them. If you want to make your site work harder, a Marketing Hub offers the tools you need to get leads and convert them into customers.