Website owners should invest in providing a great experience to their visitors because, in e-commerce, people can just go somewhere else instead of dealing with a confusing design. The same is true if a business sells a service like landscaping, pet grooming, or accounting. If the website looks great and is easy to use, you can get more calls and more appointments. Our Knoxville web design firm can create a site that makes customers happy to spend time on your site, learning about your services, setting an appointment, and ordering service. Providing a great user experience generates more revenue, helps you retain customers, and builds your reputation.
First Impressions Matter
Making the right first impression is important for any business, especially if you provide professional or technical services. A site created in a day using a free website builder might not make a great impression. If you meet clients face-to-face, you don’t wear wrinkled clothes. Your company website should match the tone customers expect – one thing for an accounting firm and something very different for a mobile dog groomer. That is a critical part of online impression management.
What about a service business that relies on walk-in traffic? Those businesses need to make it easy for site visitors to set appointments, talk to an employee, and so on. A pet grooming business or a vet clinic can make it easy to set up appointments, or they can make it harder – you have to call someone and maybe talk to an employee. Add a simple contact form and connect that to an appointment calendar so a visitor can make an appointment more easily. The business owner who does those things will fare better than those who take a casual approach to user experience design.
Keeping Customers Is Easier than Getting New Customers
Retaining customers is easier than finding new ones about 99% of the time. Anyone who has ever used a site to file taxes, take a test, or shop for books knows how a great user experience helps keep customers coming back. A good user experience on the site encourages people to come back. Furthermore, a great user experience makes a favorable first impression.
Your Competition Probably Cares About UX
Competition for most services is pretty tough. How many accountants are in your area? Personal injury attorneys? Landscaping firms?
Google the competition in the area, if for no other reason than to remind yourself they are growing their businesses. If their websites are bad today, they may not be bad in a few months. Complacency is bad for business in that way. A good user experience will pay dividends.
Everyone has competition. Professional Web developers with UX design experience can help your business get some of those customers. Contact 245TECH to learn how our Knoxville web design company can improve your website UX design.