The Internet age triggered a migration of businesses to the digital realm, but that doesn’t mean anyone can find your business. In recent years, people have continued the trend toward increased mobile online searches for goods and services. With the click of a few buttons, users can search for services near them, visit a few options, and finally select a business. More than ever, having a specialist in Knoxville web design is vital for your business.
Local business owners have the exciting opportunity to reach more potential customers than ever before, and focusing on custom software development could give you a leg up on the competition. Expanding your company through SEO services is a proven way to create more mobile leads and revenue.
The Importance of SEO
Companies in all industries boast attractive websites meant to entice clients, generate business, and drive growth in sales. However, success in the web development arena doesn’t begin and end with the presence of a website. This online representation of your business is constantly competing with others, and the complexities of maintaining a website can be difficult to navigate.
Whether it be starting a website build from scratch, updating your existing site to remain competitive within your area of business, or expanding your platforms to other forms of advertising, we’re here for you. We specialize in Knoxville web design to ensure your business stands out among the competition and potential mobile consumers of your services.
What Does “SEO Services” Mean?
Unsure of what SEO is? SEO, or search engine optimization, appeared as early as the late 90s. Its popularity has grown in the past few years. Known by several other terms (search engine placement, search engine positioning, search engine ranking, and so on), each name is linked by a common attribute: they all refer to search engines, which serve as the backbone of SEO.
People will look to a search engine to find what they want. So, at the end of the day, the search engine itself holds the power regarding the most visited websites and how online traffic is directed. It’s up to search engine experts to optimize websites specifically to the engine’s liking, ensuring that it boosts the site to the top of search results.
That’s where we come in. We have spent years analyzing search engines to understand the exact formulas we need to follow for the best Knoxville web design practices. We know what works well and what doesn’t, and we can save you time and money by using our custom software development for your business.
Customized Web Development
In the age of massive internet usage and growth, there is more to a website’s success than how aesthetically pleasing it is. Although a flashy website may be eye-catching, it won’t hold anyone’s attention if it isn’t visible, to begin with. Simply put, a beautiful website on page 2 or 3 of Google search results attracts far fewer views than an okay-looking website sitting at the top of page 1.
Modern consumers crave and expect easy mobile access to information, including that of your business. Customized SEO services will help you reach page one, keeping it simple for your customers when they’re searching for your website on their handheld devices.
Local Map Listings
When searching for a service or product near them, most people use the same resource: Google. It’s a fast, efficient, and convenient tool that has grown in popularity over the years. The normal consumer relies on it, and as a business professional, so can you.
At the top of every set of search results, Google provides a “map pack” of local businesses matching the keywords provided in the search. The companies listed in these map packs have an advantage; they remain at the top of every search for “x service near me.” This upper hand is not random, though. Winners craft their websites and listings to accommodate the famous Google algorithm.
Knoxville web design professionals on our team understand the strategies needed to boost your websites to the top of Google’s map packs. Using our SEO services, your Google maps position can increase as well as your mobile traffic!
Social Media Advertising
Let’s face it. Almost everyone uses Facebook. Your grandmother, neighbor, old coworker… and your potential customers, too. It’s time for you to start using this social media giant to your advantage. Think about all of the photos and videos for seemingly random pages you’ve seen floating around on your Facebook feed. Now imagine all of the users who could be viewing your businesses’ information in the same way.
Advertising through social media reaches potential clients while they’re on the go, anywhere, at any time. Although they provide the advertising opportunity, it is very easy to invest in ads that don’t work out. Our team’s experience in custom software development has taught us the many variables that go into a successful campaign.
Need More Guidance?
The ins and outs of SEO services might be new territory for you, but we are a knowledgeable team that wants to see you succeed. Whether you’re looking for Knoxville web design services, custom software development, or more, you can always reach out for a helping hand! You can reach us at (865) 465-4040 with any questions.