As a business owner, it’s always hard to let go of control, right? You worked so hard and for so long to get your business where it is, so letting someone else step in and take control over an area that you built can feel like you’re giving someone else a piece of what you created. It’s understandable to feel that way, but outsourcing help for certain areas of your business is actually one of the smartest business moves you can make that greatly contributes to success. In fact, according to Business News Daily, thinking you can do everything on your own is one of the biggest mistakes you make with your business, especially in the area of SEO for e-commerce.
When most people think of search engine optimization (SEO), the first thought that comes to mind is a website ranking high on Google, and while that’s a part of it, SEO is actually the process of getting your site to rank highly on Google. So, there’s a lot more that goes into it.
Things like competitor research, competition on paid ads, keyword research, changing algorithms, and backlinks are all elements of doing SEO, so this is something that can’t be learned overnight. On top of that, getting the results you desire will take a while as well. So it’s pretty safe to say that when you discover you need help, that isn’t the time to try and handle these activities yourself.
Everything from time and money to expertise will all play a role in why outsourcing SEO services will be most beneficial to your business versus attempting the work all on your own. Below, you’ll find five reasons to trust experts in the field.
If you have the time and money to dedicate to getting your in-house team properly trained, then great! However, if you’re like most business owners, SEO is something that you need to take place sooner than later. By outsourcing that work, you’ll get a team of experts who have the expertise to do things right the first time. This will cost far less than attempting SEO on your own or paying for training, as learning the techniques isn’t easy. Plus, you’re still running the risk of costly mistakes.
2. Stronger Marketing Strategy
Many business owners think that SEO is simply a matter of writing content for their site and hoping it generates traffic. That “strategy” is what leads many businesses stagnant with no growth. Outsourcing SEO services will help you devise a competitive strategy that will allow your business to stay relevant with your competitors. Here are aspects of a marketing strategy that should help your business:
- Content marketing (generates leads from content creation)
- Keyword strategy
- Link-building (backlinks from quality domains)
- Multichannel content strategy (social media, blogs, YouTube, and more)
- Different types of content strategies (topic clusters, guides, tutorials, and more)
- Content creation calendar
An experienced SEO or digital marketing firm will be able to not only implement new ideas and tactics into your strategy but will also be able to take content and strategies you currently have and breathe new life into your marketing efforts. In short, outsourcing your SEO services will ensure your efforts are connected to all your marketing efforts (email campaigns, social media posts, video creation, et cetera). While doing all of this, an experienced firm will make sure your efforts aren’t negatively impacting your conversion efforts as well as the user experience and journey.
3. Save Valuable Time
Saving time is perhaps the most obvious benefit of outsourcing SEO services. Optimizing pages and creating content to rank on search engines to receive quality backlinks is quite time-consuming, especially if you’re unfamiliar with the subject. Having SEO professionals handle your SEO campaigns will save you valuable time, allowing you to do the work that requires your attention and that you actually have knowledge and experience doing.
4. Faster Results
If your site already has fairly decent traffic coming through, then experienced SEO professionals will be able to take the content and traffic you already have and create a full marketing strategy so that you can start seeing results pretty quickly. An experienced SEO team will be able to come in and get started immediately. They’ll conduct an audit and be able to tell where you need the most help and how desired results can be executed. The SEO efforts put in place will be measured, tested, and improved over time– This is an ongoing requirement so that your results don’t plummet.
5. Expertise That Saves Time
When it comes to SEO, it’s always better to have someone create your strategy who has experience in optimizing websites versus someone who has no clue what they’re doing, right? Of course! Experts have access to specialized SEO tools, which can also take years to fully learn how to utilize these tools. In the process of outsourcing SEO services, you’ll be gaining expert knowledge on the SEO techniques and strategies as the firm will keep you informed of everything going on and the different techniques used to optimize your website.
Outsourcing SEO services doesn’t have to be this huge risk, nor should it be a guilt trip for you in letting go of control in certain areas of your business. In fact, reaching out for help is one of the smartest business decisions you can make, especially in regard to SEO. At 245TECH, we’re seasoned experts in SEO for e-commerce.
To optimize your website, watch traffic increase, and see your search engine rankings go up, call 245TECH to speak to a Knoxville SEO expert.