HubSpot Marketing Hub is an innovative platform that has integrated every marketing need into a centralized location. Much like a craftsman, a marketer must have a fully equipped tool belt to complete their work well. That’s where HubSpot steps in. Marketing Hub offers a solution to the convoluted process of modern marketing for all Knoxville businesses. The average Knoxville SEO company is expected to keep a blog, offer SEO services, track ads, manage social media…the list goes on and on. The expectations and workload can get overwhelming if kept up through several different resources. Let’s walk through how you can consolidate your marketing tasks and best take advantage of HubSpot Marketing Hub.
HubSpot Marketing Hub Basics
HubSpot offers varying tiers of service that are suitable for different business needs. We’ll break down the most useful features to make it easier for you to decide which HubSpot route to take. If you’re a Knoxville SEO company just starting out or looking for help growing your business, Marketing Hub offers intuitive solutions through a variety of specialized tools.
Here’s a quick service level overview to keep in mind while gaining familiarity with Marketing Hub’s most popular tools.
Free: email marketing, live chat, social media ads, contact management, form and landing page creation
Starter: HubSpot branding removed, landing page reporting, marketing automation, multiple currencies, ad retargeting, and everything in Free
Professional: omni-channel marketing automation, blog, social media, SEO, custom reporting, and everything in Starter
Enterprise: adaptive testing, predictive lead scoring, multi-touch revenue attribution, account-based marketing, user roles, and everything in Professional
Transform Your Email Process
The email editor included in HubSpot Marketing Hub offers accessible email templates for a multitude of purposes. Think welcome emails, newsletters, events, reengagement and more. You can use the editor to add content blocks (images, social media, and buttons) and customize each of their designs or layout. Adjust your email’s contact information with your company’s information
Marketing Hub makes it easy to optimize the success of a single email by automatically personalizing it to your customers’ lifecycle stages. One email will go a long way– based on the list your client is sorted under, the Hub will automatically adjust features such as subject lines, attachments, and even links.
You can track the success of your email campaigns via metrics included in Marketing Hub. This is especially important for B2B marketers, B2C marketers, and anyone else interested in SEO services.
Save Time With Automations
You have the choice to turn any email into a series if it meets any of the criteria you’ve laid out. Some examples include:
- A customer views a product page
- A customer interacts with an ad
- A customer completes a sign-up form
The limit of conditions is up to your discretion, as is the number of follow-ups. There’s also a tool to define exactly when you would like your automations to run, such as during a campaign period or set number of days. To make sure you’re reaching your marketing goals, you have the ability to monitor the number of opened emails and website visits.
Contact Management via List Segmentation
HubSpot Marketing Hub positions all customer interaction information in one location, such as the lists and automations a client is currently subscribed to and any interactions they’ve shared with the company. You can filter through your customers’ information via conditions (location, sign-up date, etc.) to tailor more targeted campaigns.
You have the option to create lists, or groups of contacts from your database, that are similar in whatever criteria you’ve selected. These lists are helpful for marketing and sales when it comes to lead generation, creating reports, and establishing personal connections with the customer depending on their level of interaction.
HubSpot Marketing Hub Insights & Analytics
As mentioned before, HubSpot offers analytic services to track the success of your campaigns and provide marketing performance data. This makes it easy to distinguish the performance of your paid ads across multiple platforms. On a larger scale, you’ll have the ability to track the growth rate of all prior and current campaigns regarding opens, clicks, unsubscribes, new subscribers, spam reporting, and more.
You can view the successfulness of your SEO services through an HTML map deep dive. For visual learners, this map provides a detailed overview of email engagement and other marketing performance metrics. In-depth data includes duration of ad viewing, clicked links, new contacts, and tracked engagement over time.
Your Knoxville SEO company should take full advantage of the SEO services Marketing Hub integrates into its platform. HubSpot offers SEO recommendations based on any problems it detects on your website. It takes its recommendations a step further by supporting its solutions with optimization tips to organically grow your traffic. This includes helping you strategize your content to make your website more appealing for search engines.
The Hub also integrates Google search console metrics. You can view your website’s ranking, other related search queries, its click-through rate, and impressions.
Simplify Your Marketing Processes
HubSpot Marketing Hub offers unprecedented integration of all the marketing tools you’ll need for your business’ success. Of course, knowing what these tools are and how they can elevate your services will help you take full advantage of such a versatile platform. Use their SEO services, analytics tools, content builders and more to your advantage. If you have any questions on how to get your Knoxville SEO company started with HubSpot integrations, reach out to the 245TECH team at (865) 465-4040.