One of the most influential questions a custom software development team has to ask is actually quite simple: how will my project be funded? This question ultimately lands on the Knoxville SEO experts of the group. They’re more familiar with SEO in Knoxville, which SEO services work, and how to get the most money out of a project. There has to be a bit of collaboration between the SEO experts and the development team, however. SEO and PPC have to be integrated into the software architecture to generate revenue– but how exactly does this work? Why do SEO and PPC even matter when it comes to custom software development?
A Knoxville SEO Expert’s Take on SEO
Knoxville SEO experts like 245TECH are very familiar with what goes into the average Knoxville SEO package. Someone who is more on the development side might not know the intricate details of SEO, and it’s important to understand the concept behind what’s funding your latest project.
“SEO” stands for “Search Engine Optimization.” SEO services exist to maximize a website’s visibility during search engine entries. The higher your website ranks on Google for instance, the more visits it will receive from organic traffic. These days, people seldom click through to the 2nd page of a search engine’s results, much less the 3rd or beyond. That’s why it’s critical that your custom software development project follows SEO best practices. You’ll rank higher in results, and users will be able to find your product easily.
A Closer Look at PPC
Pay-Per-Click, or PPC, is one of the most effective online marketing models out there. It’s most prevalent on the search engine Google, but it isn’t uncommon to find this type of advertising on Facebook or other search engines. PPC works as the name suggests: each time a target user clicks on an advertisement, the advertising party must pay a fee.
PPC is an effective marketing strategy because it is adaptable and quick. For instance, if someone searches for “ SEO services” or “SEO in Knoxville,” an SEO company’s ad can populate at the exact moment that they submit their search inquiry. This means that their advertisement is one of the first things the user sees once the page loads, and they’re more likely to visit the company’s website and request services.
Overall, pay-per-click is an effective way to promote your product, create brands awareness, increase your overall sales, and generate leads for new clients. It’s often an affordable way to generate new clients. If your product is averaging $150 per purchase, paying $3 for an ad click is well worth the cost. Especially if your conversion rates are looking good!
Hiring a Knoxville SEO Expert to Promote Your Project
Where does that leave SEO/PPC and custom software development projects? SEO services and PPC are essential when it comes down to promoting your finished product. If you’ve completed your software architecture and are ready to share your work with the world, it needs to be promoted in a way that will allow users to find and invest in it. Having good SEO will help your product appear first when users utilize a search engine, and PPC is a great way to implement advertising to target users via social media and other platforms.
At the end of the day, your custom software development project won’t have legs to stand on without the proper marketing efforts. You can have the best UI/UX design and software architecture on the market, but you also need to make sure people are using it!
SEO & PPC Offer Valuable Insights
Hiring a team of experts will help you get your Google rankings where they need to be. Not only that, but they’ll have access to dashboards that offer numerical insights and statistics regarding your products. If your conversions aren’t where you would like them, your SEO team can examine what’s working well vs. what needs a bit of work.
Maybe you weren’t completely accurate about your target audience, but your metrics are pointing towards a promising new client base that you’ve hardly tapped into. It’s easy for the team to pivot their marketing strategies towards this group and boost numbers when it comes to selling your custom software development project. The market is constantly changing, and your marketing should change with it, too.
Start Using SEO and PPC the Right Way
It’s very easy to incorrectly use SEO services and PPC. It’s also a very costly mistake over time. Reach out to our Knoxville SEO experts at 245TECH for proper guidance and assistance putting these marketing strategies to work for you! Utilized the right way, they can be a very profitable means of advertising your projects. Give us a call at (865) 465-4040 or set up a 15 minute consultation here.