HubSpot Marketing Hub is a key feature in the HubSpot CRM. It’s a powerful marketing CRM that allows you to take command of your marketing strategies, reshape your workflows, and ultimately bring in more business. There are several tools at your disposal within the CRM, and HubSpot inbound marketing campaigns are a sure way to take your marketing to the next level.
What Is HubSpot Inbound Marketing?
When it comes to drawing in new clients, there are a couple of methods you can use: outbound or inbound marketing. Which option you choose can dictate the response you get from your consumers, if any at all. They are two distinctly different methodologies which appeal to different sets of consumers.
Outbound marketing, otherwise known as “interrupt marketing,” is the more traditional approach to promoting a product. This model forces people to stop what they’re doing, pay attention to the message, or handle it in some other way. Common examples of this marketing strategy include mail campaigns and telemarketing phone calls.
HubSpot inbound marketing, on the other hand, is a way of attracting customers through high value experiences or content that is custom tailored to their interests. This type of marketing is meant to garner relationships, shape a genuine connection, and actually helps consumers find solutions to problems they are currently experiencing. Common examples of this type of marketing include webinars, blog postings, and viral videos. HubSpot Marketing Hub is the perfect place to get started with this level of marketing. The marketing CRM provides a variety of tools to make your marketing goals easier to reach.
The Nitty Gritty On HubSpot Inbound Marketing
We’re all consumers, so it should be easy to place yourself in the shoes of your target audience. Think about what type of marketing you, and in turn, they prefer. Inbound marketing is a way to cultivate a lasting relationship with your clients, not just pull them in for a single purchase and move on to the next buyer. The HubSpot CRM recognizes and encourages this type of business marketing, HubSpot Marketing Hub aids this marketing process and makes it easy to stick to 3 modes of application:
- Attract: Use high value content/conversations to promote yourself as a trusted source among your target audience.
- Engage: Display solutions and insights that appeal to your target audience’s current needs, problems, and goals.
- Delight: Go the extra mile to offer assistance and support to your target audience even (and especially) after completing their purchase.
The HubSpot Marketing CRM Flywheel
The creators of the HubSpot CRM and HubSpot Marketing Hub are dedicated to your success using HubSpot inbound marketing strategies! They’ve taken the time to develop a specialized business model called the “flywheel” to demonstrate how the 3 modes of application can impact your organization’s momentum.
Essentially, the flywheel spins when you invest into the above strategies and provide an exceptional experience for your target audience. Implementing those strategies is what fuels your wheel.
On the flip side of things, you can also create friction for your flywheel. This typically occurs during client handoffs between teammates, so remember that top tier communication is key.
3 Strategies For Your HubSpot Marketing Hub
1. Attracting Strategies
As we discussed earlier, this type of inbound marketing strategy attracts your buyers via high value content or conversations. This is typically tied to content development.
This means that you should try to reach out to your audience by writing blog articles, staying active on your business’ social media accounts, and engaging in other high-value activities. Examples of what you can post include video tutorials, information about the product (in a personable manner), and real-life problems that your product is offering solutions for. As you put out more high-value content, you can use the HubSpot Marketing Hub to evaluate success metrics and determine which types of content your audience prefers.
2. Engaging Strategies
Engaging strategies are ones that draw customers in for the long haul. This involves defining your business’ values in your interactions with your consumers.
In general, you should frame your conversations to be more consumer based than product based. Show your clients that you have solutions to their problems. Mainly, this can be done during phone or email conversations. Optimize your customer service; put your service above profit.
3. Delighting Strategies
Delighting strategies are a way of taking care of the customer after you’ve secured their business. Sure, they’ve purchased your product, but your relationship doesn’t end there. Taking the time to follow-up with your consumers and address any outstanding issues will encourage them to continue using your brand. It solidifies your engagement and attraction, while also delighting the client.
You can leverage the HubSpot CRM to do several “delighting” tasks for you (completely automated!). Add a chatbot to your website, automatically send surveys 2 weeks after a purchase, and follow-up with a thank you note immediately after the order has been placed. All of these activities can be effortless through the marketing CRM, and they all work to delight the customer.
Start Benefiting From HubSpot Marketing Hub
245TECH holds several HubSpot certifications and is eager to use them to help your business grow. One of the easiest ways to take your company to the next level is by implementing HubSpot’s CRM and trying out HubSpot inbound marketing strategies. We’re here to review your problems and offer solutions, so give us a call at (865) 465-4040 to get started.