Lead generation is something all businesses have to learn. It’s the process of identifying and nurturing potential clients for your business. It’s crucial for any marketing strategy and aids with finding connections with target audiences, building a general rapport, and ultimately affects sales and revenue. HubSpot lead generation involves leveraging HubSpot marketing and HubSpot Sales Hub to help bring in new business and establish lasting connections with your customers. HubSpot itself is a powerful business platform, and its sales and marketing CRMs are two features that have an integral role in lead conversion. To maximize your HubSpot lead generation, there are a few key steps that your business can take.
Use HubSpot Marketing to Define Your Target Audience
The first step you should take when you want to increase your leads is establishing a target audience. You can do this by evaluating the metrics given to you in HubSpot’s marketing CRM. Once you’ve reviewed your metrics, take time to fill out HubSpot’s buyer persona template.
The buyer persona template is essentially a form that gives you an abstract concept of what your consumer looks like. You can consult this persona when continuing your future sales and marketing efforts, including targeted campaigns and online content. This makes your business more relatable and attractive to those interested in your products.
Choose the Correct Lead Generation Forms
HubSpot’s marketing and sales resources include a series of lead generation forms. These forms are extremely useful for your business’ website and for its marketing campaigns. One of the more challenging aspects of using these forms is choosing the best fit for your business. HubSpot offers dozens of lead generation templates to choose from, and it takes a bit of thought and evaluation to determine the correct one for your situation.
In general, it’s best to use forms that are concise, easy to complete, and provide something valuable in exchange for your potential clients’ contact information. Common incentives include eBooks, discounts, and consultations. Above all, your call-to-action needs to be clear. The form should also be user-friendly and designed attractively. Difficult and poorly designed forms will be unappealing to your prospects, making them less likely to provide contact information.
Email Marketing Is Your Friend
The HubSpot Sales Hub and marketing CRM both offer automation services to streamline various processes throughout a prospect’s lifecycle with your business. Specifically, there are certain actions that can be triggered once a prospect reaches a certain age or completes a certain task. One of those actions includes email marketing, which is fully customized within the HubSpot marketing platform.
The email marketing tool itself is useful for creating an individualized, targeted email campaign based on a user’s profile or your preset specifications. It’s valuable when it comes to generating new leads and nurturing their journey through the sales funnel. Ultimately, email marketing is one of the best ways to get relevant, targeted content directly into your prospect’s emails. Having these emails automated is a way to continue engagement even after long periods of time. Sometimes, prospects won’t engage until even the 10th email sent out. Having this process streamlined saves your sales and marketing teams the effort of manually sending follow-ups to difficult leads. Keep in mind that your emails should still maintain a personal feel, including engaging subject lines.
Ramp Up Your Social Media Game
There are several prospect pools that frequent various social media sites, and you’ll miss out on them if you don’t direct any of your resources to these platforms. Social media is one of the best ways to reach larger audiences and increase your potential leads.
HubSpot lead generation is easy when it comes to media– HubSpot actually includes several social media tools to assist with scheduling and publishing on these apps. Examples include scheduling your social media posts, including call to actions (CTAs), and integrating links to your personalized lead generation forms within your posts.
Moreover, you can then examine the success of each post by reviewing social media analytics to reflect on which content is best for your target audience. You can use this information to adjust your approach and become increasingly successful with your social media marketing. You can compare these results to those in HubSpot Sales Hub to reflect on any increases in leads and overall revenue.
Don’t Forget About SEO
HubSpot’s SEO tools are your friend when it comes to posting content and keeping your website relevant. Increase your HubSpot lead generation by identifying the most valuable keywords for your business and integrating them in meaningful ways throughout your website and posted content. This promotes higher visibility for your brand. It also creates a more unified message for your business and its products, making it easier for prospects to associate your brand with specific concepts. The more consistent you are with high value keywords, the higher your results will be on search engines. This ultimately boosts your visibility and increases overall leads.
HubSpot Marketing and Sales Hub Help With Lead Generation
Use the tools at your disposal within the HubSpot CRM! Consistent usage of the HubSpot marketing and sales CRMs will greatly benefit your company’s lead generations. There are a variety of techniques you can adopt for making more meaningful content for your prospects. Once they’re engaged with your brand, continue to nurture your relationship using insights within Marketing and Sales Hub. Still need to get started with HubSpot’s amazing systems? Reach out to our 245TECH team today to get set up.