HubSpot is known as a global leader when it comes to customer relationship management (CRM) and marketing software. The company is dedicated to creating tools and solutions that help businesses attract, engage, and delight their consumers. When it comes to the HubSpot CRM, there are 2 key products that get the job done best: HubSpot Sales Hub (devoted to sales teams) and HubSpot Marketing Hub (devoted to HubSpot marketing efforts). Both the sales and marketing CRM bring high value to any company– but they accomplish this feat in different ways.
HubSpot Sales Hub Transforms the Sales Process
As mentioned earlier, the HubSpot Sales Hub is a part of the HubSpot CRM that focuses on making sales teams more efficient. It offers a wide range of tools that aid in every aspect of the sales timeline. Sales Hub helps sales professionals manage pipelines, customer interactions, and orchestrate deals in a more efficient and structured manner. When you think of HubSpot Sales Hub, the following key features should come to mind:
1. Call and email tracking.
HubSpot Sales Hub is equipped with a powerful email tracking feature. This tool lets your sales reps know when their emails have been clicked on, opened, and replied to. With this type of notification system in place, email metrics can distinguish which formats are most effective at engaging your team’s prospects. Similarly, the Sales Hub allows for call tracking. This tool helps with recording the duration and outcome of sales calls with leads.
2. Sales analytics and reports.
The analytics and reporting tools within the Sales Hub help with performance tracking. The sales team can review valuable insights on lead generation, closed deals, and overall revenue. Reviewing these metrics can help develop better sales strategies and set goals for the future.
3. Lead and contact management.
Through lead and contact management within the HubSpot CRM, your sales team has the ability to create profiles for each lead (including contact information and interaction notes), track all progress made, and maintain an overview of their lead progress via the sales funnel.
The HubSpot Sales Hub wouldn’t be complete without calendar integration! Actually, this calendar is both functional and intuitive. It allows for meeting scheduling for prospects and current customers directly inside of the CRM. This allows for more organization and avoids double-booking.
HubSpot Marketing Hub Highlights and Key Benefits
The HubSpot Marketing Hub, on the other hand, is designed to aid marketing professionals with their daily tasks. Its tools are created for creating, publishing, and measuring the success of marketing campaigns. With so much of the world investing their time online, it’s increasingly important to stay on top of modern marketing efforts and successful trends. Some of the key features of the marketing CRM include:
1. SEO tools.
Some of the best HubSpot marketing tools are geared towards SEO. These features aid marketing professionals with improving content and websites for higher ranking on search engines. Making these types of improvements will ultimately increase traffic to the website, produce more leads, and generate more sales.
2. Marketing analytics.
In conjunction with SEO, marketing analytics and reporting tools can help marketing teams track campaign performance and understand results. Similar to SEO, this helps marketers understand which campaigns drive metrics, produce leads and create revenue.
3. Landing pages & forms.
HubSpot Marketing Hub features a landing page builder that produces professional grade landing pages and forms for marketing campaigns. Landing pages can be a resourceful tool for gathering information from prospective customers (i.e., names, email addresses, and other contact information). These pages can be integrated with HubSpot Sales Hub to help the sales team keep up with leads.
4. Marketing automation.
Perhaps one of the best features the marketing CRM has to offer, this makes it simple to automate marketing campaigns. Whether this means email campaigns, media postings, or other marketing content, marketers are able to fully streamline these processes with a few clicks of a button. This can be especially useful when developing a marketing and sales timeline. Certain actionable tasks can be triggered at each point of a prospects journey with the company, making it easy to keep the clients engaged.
The HubSpot CRM Can Transform How You Do Business
The HubSpot Marketing and HubSpot Sales Hubs are two powerful features of the HubSpot CRM. They can help you create a transformative structure for your business’ current processes, evaluate important metrics, and automate several time-consuming tasks. With the help of these two tools, you can dedicate more time to growing your business and understanding the mechanics that help your teams succeed.
If you haven’t already started integrating the HubSpot Marketing Hub or HubSpot Sales Hub with your business, it’s easy to begin. Give our 245TECH team a call at (865) 465-4040 to begin the conversation on how to elevate your business today.