With most people starting their product searches via the internet, a website is more often than not the first point of contact your business will have with a potential client. Because of this, it’s absolutely essential to have an attractive and well-functioning website to promote the best user experience and make a good first impression. If a customer is offput by your web design, they’re much more likely to visit a more web-friendly competitor and continue their business there.
If you’re a bit uncertain about your current website design, there are a few design trends to keep in mind that can help you keep an edge on your competition. You can implement these designs when you hire a UX designer or try your hand at custom software development. Either way, here are a few of the trends that promote the best user interface design and make the customer’s first impression a positive one.
Minimalism Provides a Better User Experience
Minimalism has grown popular as a website design trend due to its simple nature. It uses clean lines and a limited color palette to achieve a calm, serene user experience. Using this type of user interface design makes it easy for users to focus on content itself rather than the business of the website’s layout. To achieve this type of design, you should focus on keeping your overall layout simple, stick with a few colors, and keep your font modern but clean and easily readable.
Bold Typography Highlights Important Details
Typography is one of the central components of a website’s design, and using bold typography has grown in popularity. This is due to a bold and large font’s ability to lead users to essential information and highlight what’s most relevant. You can play around with different font styles and weights to create a content hierarchy within your website. This way, you can ensure that the most important information stands out immediately to first time and returning users.
Gradients Add Dimension to User Experience
Using gradients within your website’s design is an excellent way to provide dimension and depth to your site. Gradients add an overall sense of movement, pops of color, and make it easy for users to distinguish between multiple elements on your web pages. This makes for a more engaged user experience that is fun and stands out among the crowd.
Illustrations Give Your Website Personality
If you need to bring a personal touch to your website, illustrations are the way to go. They’re an easy way to integrate a friendlier user interface design into your online presence. Illustrations are also useful tools for telling a story, sharing a message, and work well in conjunction with additional design elements. Overall, implementing illustrations into your website’s design can help users feel more warm and welcome. An added bonus is that they’re unique and visually appealing.
Micro-Interactions Keep Your Customers Engaged
Micro-interactions are defined as the smaller interactive elements of your website. They’re useful for providing feedback and guiding users through your website. This is most commonly seen as actual pop-up guides for first time users, progress bars, or a button that changes color once clicked. They’re a type of custom software development that engages the user and creates a dialogue of sorts between your website and its visitors. Consult with a custom software development team to determine which types of micro-interactions will work best for your current website layout.
Asymmetry Aids Visual Interest
Asymmetry is an unexpected design trend that involves a break from the traditional grid-based website layout. Most often, this means placing design elements and content in unexpected positions on the webpage. You should hire a UX designer to implement this trend most effectively, as it’s easy to go from “interesting” to “confusing.” The line is thin, but if executed properly, asymmetry makes for a memorable, engaging website that’s high in visual interest.
3D Elements Create Realism
3D elements are another way of adding dimension to your website. They can be difficult to successfully integrate, so it is recommended to hire a UX designer to ensure you’re adding to the user’s experience rather than interrupting it. Once properly executed, 3D elements can work well with other design elements to make your website unique and full of depth.
Reboot Your Website for a Fresh Start in 2023
Since your website plays such a valuable role in your first impression on potential clients, you should invest time into choosing a layout that provides the best user experience possible. After all, first impressions are lasting and only happen once. 2023 brings you the opportunity to complete an overhaul for your website. You can refresh it with modern trends that are appealing to your target audience. This means longer website visits, more traffic, and more conversions for your business. Give our 245TECH team a call at (865) 465-4040 for a personalized consultation.
