WordPress 5.5 is the second major release in 2020. The version is named Eckstine to honor Billy Eckstine, a famous jazz musician. As expected, this version comes packed with exciting updates for a new and improved overall experience. In just a few clicks, you can upgrade to the latest version of this epic release and dive…
In the technology age, customer relationship management is more important than ever. But it’s also more accessible than ever. Technology enables companies to be reached and to reach out to their customers on multiple platforms at virtually any time of day. In addition, e-commerce has become an integral part of maintaining a business; if you…
As you well know, COVID-19 has thrown every person and every business through a loop. People have had to find a new way to cope and stay sane while staying socially distance, but also how to spend less if they were laid off. A copious amount of businesses has had to close their doors for…
The main reason businesses in Knoxville, TN have websites is to educate and convert potential customers into leads. So, if your website isn’t converting to leads as effectively as you want, you need to analyze it and decide where it needs attention. Here are the top 5 reasons your website might be having issues converting…
New age marketing puts consumers at the center of practically all business operations. It’s all about how to make sure the consumer is satisfied and engaged in the correct manner through every step of the buying process. Conversational marketing is an essential tool to ensure consumers have a more seamless experience with your business. The…
In this video, Scott Spaid is interviewed by Lisa Batchellor of Franchise Innovation Group on the subject of lead generation for franchisors. Many of the concepts discussed apply to all small businesses that focus on business-to-business sales. Grab a cup of coffee and give it a watch!
Knoxville, TN, June 4, 2020 – The Web Marketing Association is pleased to announce that Scott Spaid has been selected as a judge of the 24th annual international WebAward competition for Web site development. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It…
When we talk about Knoxville, TN, the city has a diverse business community. The downtown area is all thriving and eclectic and full of local establishments. So, to stand out in online search results against other Knoxville businesses, you’ll need a rock-solid strategy. Inbound marketing is the solution! It helps you formulate a plan that…
Marketing automation is the future. It can turn even a lean team into a force to be reckoned with. But it isn’t just for large corporations; small businesses can also make use of marketing automation strategies. When repetitive processes are automated, you’re able to devote more time to business goals that really matter. Automation is…
Although it’s widely acknowledged that a well-run local SEO campaign is an integral part of any internet marketing strategy, many business owners in Knoxville are still not sure how to boost their search rankings… and so, they turn to self-proclaimed SEO experts for help. The problem is, such SEO “experts” are often charlatans who seek…