The Internet age triggered a migration of businesses to the digital realm, but that doesn’t mean anyone can find your business. In recent years, people have continued the trend toward increased mobile online searches for goods and services. With the click of a few buttons, users can search for services near them, visit a…
A website has to deliver smooth performance across platforms, while also being easy to navigate and delivering the right “branding” message. It also needs to use the right software architecture, which is a major challenge in custom software development. An architect designs a custom home with various realities in mind, beyond the customer’s budget. What…
Website owners should invest in providing a great experience to their visitors because, in e-commerce, people can just go somewhere else instead of dealing with a confusing design. The same is true if a business sells a service like landscaping, pet grooming, or accounting. If the website looks great and is easy to use, you…
Software development projects are complex undertakings that often run into trouble before the project is fully defined. At the beginning of a custom software development project, a business owner needs to consider user requirements and business needs, whether they need custom software for internal use only or want to launch a new product. Writing software…
Once you have an e-commerce site running and you’ve made some efforts to be found online and generated some business, visitors and previous customers may not stick around. If your site is a little unstable or a little clunky, you will end up losing people. If the checkout experience is clumsy or confusing, people will…
Several things can cause a potential customer to abandon your website and shop elsewhere. Once you understand the website factors that turn people off, you can find ways to fix those things, turning more visitors into leads or paying customers. The best opportunities for improving the user experience lie in page response and page layout.…
Being online is not enough; you have to be easily found by customers. Every business owner with a website recognizes this fundamental truth. Being easy to find takes work and specialized technical knowledge. Many business owners have heard of search engine optimization (SEO) but maybe haven’t gotten around to investing in it. The time to…
An easy question to ask yet hard to answer without asking you some questions. It’s one thing to build a website or web application. It’s another thing to develop a mobile app that needs to be written for two platforms and integrate securely with your corporate databases. During discovery, we typically ask the following questions:…
As the online market is growing day by day, digital marketing is playing a crucial role in shaping businesses. With digital marketing, you can get an upper hand over your competitors and help your business stand out. Apart from that, having a user-friendly web app and a robust mobile application is imperative in this hyper-competitive…
Mobile apps have undoubtedly become an integral part of all businesses. And if you do not have an intuitive mobile application for your organization, you are likely losing an opportunity to capitalize on a growing number of smartphone users. A report by MindSea revealed that Gen Z spends about 71% of their digital media time on…