Is there a difference? You bet there is! The relatively new terms of inbound marketing and marketing automation have confused veteran and new digital marketing practitioners alike. Some think inbound marketing and marketing automation are the same thing. Not so. While we’re at it, let’s throw another term in the mix: outbound marketing. Are you…
Ask any designer, creative director, or project manager what the most critical factor of a digital marketing project’s success is and they will tell you it is good content. Content includes copywriting, photography, illustrations, infographics, video, audio, and more. For this article, I’m focusing on the most important one of them all: copywriting. Do you…
I remember sometime in the early aughts one of my digital marketing specialists came back from a conference with a book on Weblogging. I rolled my eyes as it sounded like he had indigestion. What’s a blog? I wrote it off as more hype and lumped it with all the other marketing-speak of the day:…
I’ve been an Internet marketing consultant for nearly 25 years so when somebody asked me why the vast majority of them look the same these days I was surprised I didn’t have an immediate answer. Now I do. First, let’s define what “looking the same” means. Sure, you have different logos, color palettes, fonts, etc.…
So, you have a unique idea and you need a new web and mobile application. In the marketplace of design and programming services, the buyer wants to get as much value for as little money as possible, while the seller wants to provide as little service for as much money as possible. This, my friends,…
No, this isn’t another article about how to create a strong password, although I do recommend the Keyser Söze approach. Simply look around the room, find an object and make that your password with one capital letter, a number, and a symbol–but I digress. What I’m talking about are the tools we use at the…