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Inbound Marketing vs Marketing Automation

Digital Marketing, Inbound Marketing, Marketing AutomationBy Scott Spaid March 24, 2020

Is there a difference? You bet there is! The relatively new terms of inbound marketing and marketing automation have confused veteran and new digital marketing practitioners alike. Some think inbound marketing and marketing automation are the same thing. Not so. While we’re at it, let’s throw another term in the mix: outbound marketing. Are you…

What is Google BERT?

Inbound Marketing, Search Engine OptimizationBy Shane Harrison March 20, 2020

What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…