As a marketing or sales professional, you have probably heard about HubSpot Sales Hub and Marketing Hub. You also know that marketing can be challenging. This is because rules of marketing are continually changing, driven considerably by evolution in customer needs and expectation, as well as innovations and new technology. As you compare HubSpot Sales…
Have you ever wanted an all-in-one and comprehensive platform to help you manage your website, analytics, and social media integration? If yes, you will like HubSpot CRM 2021. A CRM, such as HubSpot, is a digital system, allowing your organization to manage business relationships as well as the information or data associated with them in…
You probably know that HubSpot CRM 2021 is simple to use and adapts according to your business needs and preferences. One of the best things is that it also lets you organize, monitor, track, and grow both your contact list and sales pipeline. There is no doubt that HubSpot 2021 is one of the most…
In this video, Scott Spaid is interviewed by Lisa Batchellor of Franchise Innovation Group on the subject of lead generation for franchisors. Many of the concepts discussed apply to all small businesses that focus on business-to-business sales. Grab a cup of coffee and give it a watch!
When we talk about Knoxville, TN, the city has a diverse business community. The downtown area is all thriving and eclectic and full of local establishments. So, to stand out in online search results against other Knoxville businesses, you’ll need a rock-solid strategy. Inbound marketing is the solution! It helps you formulate a plan that…
Is there a difference? You bet there is! The relatively new terms of inbound marketing and marketing automation have confused veteran and new digital marketing practitioners alike. Some think inbound marketing and marketing automation are the same thing. Not so. While we’re at it, let’s throw another term in the mix: outbound marketing. Are you…
What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…