HubSpot Flywheel

HubSpot Sales Hub vs. Marketing Hub 2021 – Which is the Best Fit for Your Business

As a marketing or sales professional, you have probably heard about HubSpot Sales Hub and Marketing Hub. You also know that marketing can be challenging. This is because rules of marketing are continually changing, driven considerably by evolution in customer needs and expectation, as well as innovations and new technology. As you compare HubSpot Sales…

Inbound Marketing Knoxville, TN

How to Gain More Leads in Knoxville, TN through Inbound Marketing

When we talk about Knoxville, TN, the city has a diverse business community. The downtown area is all thriving and eclectic and full of local establishments. So, to stand out in online search results against other Knoxville businesses, you’ll need a rock-solid strategy. Inbound marketing is the solution! It helps you formulate a plan that…

Google BERT

What is Google BERT?

What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…