In this video, Scott Spaid is interviewed by Lisa Batchellor of Franchise Innovation Group on the subject of lead generation for franchisors. Many of the concepts discussed apply to all small businesses that focus on business-to-business sales. Grab a cup of coffee and give it a watch!
When we talk about Knoxville, TN, the city has a diverse business community. The downtown area is all thriving and eclectic and full of local establishments. So, to stand out in online search results against other Knoxville businesses, you’ll need a rock-solid strategy. Inbound marketing is the solution! It helps you formulate a plan that…
Is there a difference? You bet there is! The relatively new terms of inbound marketing and marketing automation have confused veteran and new digital marketing practitioners alike. Some think inbound marketing and marketing automation are the same thing. Not so. While we’re at it, let’s throw another term in the mix: outbound marketing. Are you…
What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…