Ask any designer, creative director, or project manager what the most critical factor of a digital marketing project’s success is and they will tell you it is good content. Content includes copywriting, photography, illustrations, infographics, video, audio, and more. For this article, I’m focusing on the most important one of them all: copywriting. Do you…
Maybe you’re considering a new website for your business or maybe you want to freshen up the website you already have. The statistics are very clear when it comes to how people engage your brand. They want to do it how they choose and on their terms. Is your website up to the task? Take…
I remember sometime in the early aughts one of my digital marketing specialists came back from a conference with a book on Weblogging. I rolled my eyes as it sounded like he had indigestion. What’s a blog? I wrote it off as more hype and lumped it with all the other marketing-speak of the day:…
People ask us all the time, what should my website do for my business? The data is very clear here. CEB states 57% of the buying decision is complete before a customer calls a supplier. Buyers today have more information at their disposal than ever before, so your website is the lifeblood of your business.…