Inbound Marketing Knoxville, TN

How to Gain More Leads in Knoxville, TN through Inbound Marketing

When we talk about Knoxville, TN, the city has a diverse business community. The downtown area is all thriving and eclectic and full of local establishments. So, to stand out in online search results against other Knoxville businesses, you’ll need a rock-solid strategy. Inbound marketing is the solution! It helps you formulate a plan that…

search engine optimization

5 Lies Local Search Engine Optimization “Experts” Will Tell You in Knoxville, TN

Although it’s widely acknowledged that a well-run local SEO campaign is an integral part of any internet marketing strategy, many business owners in Knoxville are still not sure how to boost their search rankings… and so, they turn to self-proclaimed SEO experts for help. The problem is, such SEO “experts” are often charlatans who seek…

Google BERT

What is Google BERT?

What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…