UI and UX

The Difference Between UX & UI

Modern website expectations are drastically different from what they were in the 90s. Actually, less than 1% of the world’s population used the internet during the year of its inception. Fast forward a few decades and over 70% of the world is online, scrolling through websites that are now a dime a dozen. With so…

UI design

What Is a Basic User Interface?

“User interface” is a term used in the software architecture realm of custom software development. You can best think of it as the point of computer-human communication and interaction through applications, websites, or other electronic devices. Successfully created user interfaces typically boast the same qualities: efficiency, intuitiveness, and user-friendliness. Let’s talk about how UI and…

A Guide to UI/UX Design

A Guide to UI/UX Design

User Interface design (UI) and User Experience (UX) design are 2 essential components of a successful application or website. In contemporary times, the internet is exploding with content that is available at the click of a mouse or tap of a fingertip. This means customers have more options than ever for their experiences, so having…

User Interface User Experience

Fundamentals of a User-Friendly Website

Did you know that it takes seven seconds for someone to make a first impression of you the moment they meet you? Well, if you take that same theory of first impressions and apply it to your website, it takes even less time for a visitor to make a first impression of your site and…

e-commerce UX

Is Your Website Useful to Customers?

Once you have an e-commerce site running and you’ve made some efforts to be found online and generated some business, visitors and previous customers may not stick around. If your site is a little unstable or a little clunky, you will end up losing people. If the checkout experience is clumsy or confusing, people will…

Convert shoppers into buyers

5 Ways You Can Convert More Shoppers into Buyers

Several things can cause a potential customer to abandon your website and shop elsewhere. Once you understand the website factors that turn people off, you can find ways to fix those things, turning more visitors into leads or paying customers. The best opportunities for improving the user experience lie in page response and page layout.…

University of Tennessee

University of Tennessee User-eXperience Lab and 245TECH Announce Collaboration

245TECH can now provide its customers with design, user experience testing, and research within the web development process through collaboration with the University of Tennessee User-eXperience Lab (UXL).  The connection between UT’s UXL and 245TECH’s development environment enables the implementation of positive measurable results so companies can efficiently optimize their user interface design. The web…