Brand consistency is the foundation of successful marketing. It is the practice of ensuring that all of your brand elements, from your logo to your messaging, are consistent across all channels and touchpoints. As a HubSpot Certified Partner, we really understand the countless benefits of HubSpot and how it works as a powerful tool for…
With most people starting their product searches via the internet, a website is more often than not the first point of contact your business will have with a potential client. Because of this, it’s absolutely essential to have an attractive and well-functioning website to promote the best user experience and make a good first impression.…
When you’re creating a successful website or custom software, a well-crafted user interface design is essential. If your website and software is created with user experience (UX) in mind, it’s more likely to reduce bounce rate, increase traffic, and ultimately lead to a more successful project. Since your website’s success is tied so closely to…
When considering a positive user experience, you should immediately think of design. Specifically, well-done UX design can help cultivate the optimal user experience. Whether you hire a UX designer or implement these features yourself, every website should incorporate these concepts into their layout. Their design should be the culmination of several elements working together to…
A product’s MVP, or Minimum Viable Product, is the front-end design equivalent of having a product sample before building out the entire product. It helps UI/UX developers test out their design prior to investing too much time into development. This way, when you hire a UX designer, they can spend time fixing bugs or issues…
By The User eXperience Lab @ the University of Tennessee Imagine a time when you had a bad experience on a website. Are you now feeling frustrated just thinking about it? How did you respond? Did you leave the site and go somewhere else? On the other hand, think about the last time you had a…
The digital world is increasingly user-centered, and so are its products’ designs. The average user won’t bother attempting to figure out an app or site with poor software architecture, so it’s up to UX and UI designers to create products that are intuitive and user-friendly. This puts a lot of pressure on having excellent front-end…
Modern website expectations are drastically different from what they were in the 90s. Actually, less than 1% of the world’s population used the internet during the year of its inception. Fast forward a few decades and over 70% of the world is online, scrolling through websites that are now a dime a dozen. With so…
“User interface” is a term used in the software architecture realm of custom software development. You can best think of it as the point of computer-human communication and interaction through applications, websites, or other electronic devices. Successfully created user interfaces typically boast the same qualities: efficiency, intuitiveness, and user-friendliness. Let’s talk about how UI and…
User Interface design (UI) and User Experience (UX) design are 2 essential components of a successful application or website. In contemporary times, the internet is exploding with content that is available at the click of a mouse or tap of a fingertip. This means customers have more options than ever for their experiences, so having…