e-commerce UX

Is Your Website Useful to Customers?

Once you have an e-commerce site running and you’ve made some efforts to be found online and generated some business, visitors and previous customers may not stick around. If your site is a little unstable or a little clunky, you will end up losing people. If the checkout experience is clumsy or confusing, people will…

Convert shoppers into buyers

5 Ways You Can Convert More Shoppers into Buyers

Several things can cause a potential customer to abandon your website and shop elsewhere. Once you understand the website factors that turn people off, you can find ways to fix those things, turning more visitors into leads or paying customers. The best opportunities for improving the user experience lie in page response and page layout.…

University of Tennessee User-eXperience Lab and 245TECH Announce Collaboration

245TECH can now provide its customers with design, user experience testing, and research within the web development process through collaboration with the University of Tennessee User-eXperience Lab (UXL).  The connection between UT’s UXL and 245TECH’s development environment enables the implementation of positive measurable results so companies can efficiently optimize their user interface design. The web…

Why So Many Websites Look the Same

I’ve been an Internet marketing consultant for over 25 years so when somebody asked me why the vast majority of them look the same these days I was surprised I didn’t have an immediate answer. Now I do. Let’s find out why so many websites look the same. First, let’s define what “looking the same”…