“I’ve been working with 245TECH for over 6 years and with Scott for over 20 years since the early days of his first web design company. I love working with him and his team as they have evolved with our needs as we have grown. My job is to generate leads for my sales team and have been a subscriber to Prospector since it was launched. It is so easy to capture new leads and track them using this system. Design-wise, the 245TECH team has been helping me with various promotions that we change at least monthly. I highly recommend Scott and his team if you’re serious about improving your website and lead generation campaigns.” — Kathy Spratt, Director of Marketing
The Challenge
Our friends at Carton Service came to us with websites that looked great but were extremely difficult to update. Additionally, they needed fast web hosting, design support, and a way to easily track leads.
The Goals
- Redesign the sites with clear calls-to-action, well thought out navigation, and a design framework that would apply to both brands
- Apply the new site designs to a content management system that anyone can use to keep the site updated
- Integrate the sites with a digital marketing system to identify, engage, and measure leads
- Provide ongoing design services for various promotions and seasonal changes to keep things fresh and encourage lead conversions
The Solution
- By using WordPress, the easiest to use content management system on the planet, our friends at CSI/PPS can now very easily update areas of the website that were off-limits in the past
- Site hosting, which was on a shared VPS, is now on a dedicated Amazon Web Services (AWS) EC2 server instance leading to speed increases and better search rankings
- By using Prospector Digital, an increase in the following occurred:
- Visitors from identified companies visiting the website
- Identified visitors who filled out a lead form or joined the mailing list