When you think of branding, you might think of logos, mascots, colors, and typefaces. While branding involves people’s perception of a company, product, or service, branding goes beyond having a distinct design. You need to think beyond the visuals to establish a solid brand. People’s experiences are the basis for the opinions they form. Branding is about how people feel when they interact with your company, product, or service.
People commonly interact with brands and products physically, but technology has moved brand interaction online. A person’s initial experience with a company’s brand begins when they open its website or mobile app. This online brand interaction makes user experience important. User experience (UX) is an important business strategy, but what does it mean? Why should you care about it? Let’s find out.
User Experience Definition
User experience (UX) is how a user feels when interacting with your website or mobile application. This impacts their attitude (positive or negative) about your product and ultimately, your brand. The importance of a great user experience, therefore, lies in identifying and understanding your users. Good UX design and development will increase customer retention and loyalty.
Why should you care?
As an online business owner, your focus should be on the efficacy of your digital presence in terms of its value, ease of use, and level of delight with respect to experience. You should care about UX because when you design a webpage or develop an app that is backed by great user experience, you create a space that is easy and intuitive for your customer to access, understand, and navigate. Simplifying your users’ interaction makes their lives easier and sets your digital presence apart from competitors.
UX is crucial
UX is an essential factor to take into consideration when designing a new website or a mobile app as it ensures that a user’s interaction with your digital presence is as smooth and trouble-free as possible. Do it right, and your customers will love interacting with you online, which will lead to an increase in traffic, customer base, and sales.
But what is “right”?
Whether we talk about website design or mobile app development, it is crucial that you incorporate UX into all stages of design and development to build more user-friendly and effective technology. However, just because something works well for another company, does not mean that it will automatically benefit you. Work with professionals that provide you with the right-sized support you need in designing, building, and optimizing websites and applications. At 2:45Tech, we assist you along the way. With our collaboration with the University of Tennessee’s User eXperience Lab, we can help you design a site or develop an app that creates a great user experience and increases your traffic and conversion rates.