» Real Digital Marketing Results, Not Hype
This is where I rephrase and expand upon that red text above. Business owners know the value of search engine optimization and PPC advertising. There’s a ton to learn if you want to do it yourself and do it well. This is why many business owners turn to digital marketing agencies. How do you select the right agency to help with all of the research, administration, and monitoring work? Some digital marketers are better at selling themselves to you than they are at doing the PPC and SEO for e-commerce in particular.
We think business owners deserve radical transparency and plain talk when they deal with digital marketers. Paid ads and search engine optimization have to yield measurable results, so that is what we talk about. You won’t hear about exploding your traffic in 30 days or anything unrealistic like that. Instead, we’ll tell you straight up what kind of results your PPC campaign might deliver and how you can improve your search engine rankings one step at a time.
» Proven SEO Services
Give us a chance to work on each aspect of search engine optimization, beginning with your current site. We’ll audit the site to see what’s good and what needs improvement, then discuss our findings with you. After finishing the site audit is done, we can start working on getting you found by search engine users. Our SEO services include work on all of the following:
Keyword Research – What keywords do you want to rank for, and how do you know? This is the most important element of SEO and PPC. If you know exactly what terms your customers use to find you, they will. If not, it doesn’t matter how you scatter the wrong terms throughout your pages.
On-Site SEO – Find ways to use the right keywords in the right places on your pages, in page descriptions and image tags, and so on. What about page loading, tags, and meta-descriptions?
Technical SEO – Things that slow down your site, broken links, and similar can hurt your page rankings. Make your site easy to use and fast to load on mobile devices. With so many people looking for products, services, and information on their smartphones, you don’t want to deliver a clunky mobile experience.
Local SEO – Make sure customers in the area can find your business and get in touch easily by adding Google Maps, a phone number, and a street address.
Contact us to speak with a SEO expert and learn more about our services!
» PPC Advertising
No digital marketing strategy is complete without a little paid advertising. Do you know how to reach the right customers with the right offer and at the right time? This is the trick behind all advertising. Paid online ads are a little different, in that you need to know the terms people use to search for a business like yours.
As with SEO services, we’ll need to start with some keyword research to know what terms to focus on. We’ll figure out what terms to focus on and how much to pay for a click. You also want to know the terms your competition uses. We’ll figure out a good beginning strategy and launch it. Then we’ll monitor the results and report back. We can also help you refine that PPC campaign with A/B testing.
» Call Us to Talk About SEO and PPC
A good website only matters if people who use your products or services can find you without too much work, which is why SEO services are so useful. SEO for e-commerce is a must in today’s competitive digital landscape. This is why SEO and pay-per-click advertising are crucial to your digital marketing success. Count on 245Digital to tell you what needs fixing, what keywords work to use, and how to improve your site to get the best possible results. If that sounds good to you, contact us today.