» The Challenge of Making Software Work Together
The challenge of getting different pieces of software to work together via API is worth taking on for a few reasons. This might not be easy, but using APIs to integrate software does three important things for your business:
- Automates cumbersome business processes – APIs make it possible to streamline workflows and data transfers by eliminating the need for a human to execute all parts of the process.
- Integrates systems that work should work together – Information is automatically shared across local and cloud-based services, which speeds up work processes, like creating email lists.
- Adds value to data and software – Faster and more-complete information sharing helps you grow your business by freeing up time for other activities and facilitates data analysis.
In a best-case scenario the right plug-in, tool, or widget is right there and ready to use. We’re guessing that will be the case more often as more companies lean heavily on cloud-based services to manage data, market their services, and support their operations in general. In other words, the situation gets complicated for almost any e-commerce business.
» API Integration Examples
There are probably thousands of ways that businesses can try to connect content management, marketing, human resources, accounting, shopping carts, payment gateways, and email management. Here are some examples we encounter:
- HubSpot integration with Quickbooks Online
- Zapier integration with HubSpot
- Custom software with HubSpot
If you have several applications that run on cloud-based servers plus a couple of desktop tools that need to share information in various ways, achieving full integration can be difficult. We can create API integrations for two programs that need to share data and connect your customer database to your HubSpot account using one of their many pre-existing APIs.
If you need to streamline data sharing between software applications, contact us to schedule a discovery call.
» Count on 245Digital to Connect Your Mission-Critical Software to HubSpot
Making all of your business tools work together can be a tough job. Yet, effective marketing, fast site performance, and good accounting practices all make these fast and stable connections important. Let us put all your pieces together and make your software work the way it should. Contact us to talk about your API integration requirements with HubSpot.