When you think of branding, you might think of logos, mascots, colors, and typefaces. While branding involves people’s perception of a company, product, or service, branding goes beyond having a distinct design. You need to think beyond the visuals to establish a solid brand. People’s experiences are the basis for the opinions they form. Branding is about how people feel when they interact with your company, product, or service.
People commonly interact with brands and products physically, but technology has moved brand interaction online. A person’s initial experience with a company’s brand begins when they open its website or mobile app. This online brand interaction makes user experience important. User experience (UX) is an important business strategy, but what does it mean? Why should you care about it? Let’s find out.