» A Couple of Reasons to Hire a UX Designer
The most obvious value proposition is that a user-friendly site encourages customers to stick around. They’ll be more likely to come back again and recommend your business to friends and coworkers. If that isn’t quite enough, consider how a poor design might hurt your search engine rankings. Site loading times can help or hurt. If most everyone who visits your site leaves right away, that also hurts your rankings. While the user experience your site provides might not be a ranking factor, some of the things that result from being clunky, boring, or outdated will hurt you.
» User Interface Design
Good user interface design helps your site provide a good experience for visitors. You must do this, or you’ll lose lots of potential customers. Worse, a poor UI can hurt your search rankings. To make things more interesting…not only does your site need to be informative, fast, and stable, it needs to be like that regardless of the device someone uses.
A good UI is attractive and user-friendly on desktops, laptops, tablets, and smartphones. While some developers may say their sites are “responsive” in that sense, the proof is in the testing. Our Knoxville web design firm can make sure your “mobile-friendly” site is mobile-friendly.
Let 245TECH take on your design work, whether a site or a mobile app. We use best practices in design to create attractive, intuitive, and responsive pages and apps that are both beautiful to look at and a pleasure to use.
Convinced that you need to hire a UX designer? Book a 15-minute discovery call with 245TECH!
» User Experience
A good website design delivers a good user experience. In non-technical terms, the site has to be fast, stable, easy to use, and full of useful information. The design should also be attractive. We go way beyond sound website design principles to create then test a site, to be sure visitors will love it. Providing a great user experience isn’t easy, with people using mobile phones, desktops, and tablets to surf the web. Aside from meeting the technical demands of mobile computing, you want to be sure your site keeps people engaged and encourages them to act.
We don’t guess when it comes to that engagement part. Instead, we study and evaluate each user interface. Are people finding it easy to understand? Are people quitting in disgust after trying a few links or buttons? You want to study these things in some depth. This is why we use heat maps, study recorded user sessions, and (sometimes) use focus groups, for some clients. We also test our sites with the help of the University of Tennessee User-eXperience Lab (UXL). With their help and our experience, we can create a site or app that engages and delights users. Rigorous testing like that is one reason why firms hire a UX designer.
» Trust Your User Interface Design to Experts
A good UI delivers a satisfying user experience. Satisfied users buy from your company and recommend your site to other people, which is really the best argument one could make to hire a UX designer. Putting together great-looking custom software, Web pages, or mobile apps isn’t easy. 245TECH has the experience and the technical tools to sort things out. If you need a new website or feel the need for a site overhaul, talk to us. Let’s chat about your UX/UI. Book a 15-minute call with our Knoxville web design firm.
Why You Should Hire a UX Designer to Improve Your Site’s User Interface