» WordPress Custom Design & Development
The Rolling Stones website runs on WordPress.
Despite the company size, industry, and goals, WordPress is an easy-to-use, versatile, and flexible CMS. With each passing year, the potential of WordPress is increasing. This, in turn, paves the way for more opportunities for users to build, design, and customize the site. Through WordPress, you can ensure the long-term success of your site without having to depend on traditional web custom software development services.
WordPress acts as an open-source content management system that allows you to create custom templates for different site projects. As an open-source platform, you can play around with WordPress APIs and reengineer some of the elements.
This allows you to establish a custom user interface design and functions that specifically align with your website. When it comes to WordPress custom design and development, you can optimize the content for mobile and tablets supported by top-tier browsers. You may not be aware of it but WP allows secure coding. However, you need a strong framework to develop the site from scratch.
» Custom WordPress Themes
WordPress themes work as a tool that allows you to maintain a ubiquitous online presence and stand out from others. WordPress themes give more design control to users and cut out the need to hire a Knoxville web design expert. You don’t even need coding experience to implement a diverse range of WordPress themes.
With WordPress themes, you can instantly set up a dedicated site and make precisely tailored changes. Typically, it can be hard to integrate themes into a standard marketing automation solution. But WordPress themes are designed to make it easier for users to highlight unique changes and improve basic design features of the site. This enables you to tailor your site’s UI/UX specifically to your target audience.
Ripley’s runs on WordPress, believe it or not.
» Custom WordPress Plugins and Integrations
Like any other site, you want your website to have specific functions and built-in features. The good news is that WordPress comes with a dedicated library that features an extensive list of third-party plugins. This cuts out the need to specialize in web design or custom software development and allows you to make a customized website based on built-in plugins and API integrations. In fact, most sites integrate their website with various business tools.
» Search Engine Optimization
Oftentimes, the web development team overlooks search engine optimization in the early stages. As a result, site traffic starts to decline right after the launch. Ideally, SEO should be one of your top priorities to kick off a site project. SEO professionals also understand that site planning and development strategies should tie together with the WP site to rank higher on search engine results pages.
The best course of action is to use analytics to review the site’s performance. In line with SEO efforts, it is also imperative to perform competitor analysis and extensive keyword research. In addition, make sure to identify suitable URL structures and then map out the architecture of your site.
For the sake of SEO optimization, make sure to assign researched and selected keywords to existing and new pages. It takes a collective effort from copywriters, developers, designers, project managers, and strategists to instill best practices of SEO in order to create a WordPress site that meets current SEO standards.
» Managed WordPress Hosting
WordPress by itself is a very secure platform but when you have a dozen third-party plugins written by as many programmers who know what evil lurks in their code. That’s why 245TECH only uses the best plug-ins and manages the upgrades of those plug-ins on a continual basis when we host your WordPress website.
In addition to keeping your code updated, we do a security lockdown to ensure your site doesn’t get hacked in case there is compromised code that sneaks into your site. All our managed WordPress hosting accounts come with cPanel, at least 20 gigs of disk space, and live on a server especially tuned for hosting WordPress.
» WordPress Support and Maintenance
A WordPress website is much like a car as it needs regular oil changes, cleaning, and other general maintenance. 20 years ago you could create an HTML website and never have to touch it again. With WordPress that isn’t the case anymore as these sites are constantly changing due to their database-driven nature. Because of this, you need to make sure you keep your site updated with the latest version of WordPress and that your database and backups are running smoothly.
We will take care of anything that has to do with your website: design updates, code updates, security lockdowns, PCI compliance scans and remediation for e-commerce, and so much more. When it comes to your WordPress website, 245TECH will make sure it is running like a fine watch.
» WordPress Speed Optimization
When it comes to WordPress, your web development approach should be simple. You can follow basic practices to ensure your website is fast and does not slow down:
Usain Bolt runs on WordPress. 🙂
- Use a reliable and versatile CDN or content delivery network
- Set up a new server and perform browser caching
- Optimizing different types of content across the site
- Use code that you can send to query databases in an instant
- Identify and use a reliable and secure hosting provider
- Implement the newest PHP version to ensure site stability
With WP, you can support multisite and multilingual web development. In terms of accessibility standards, all sites created by WP pass through built-in accessibility essentials. You can make all the customizations you want on WP and still comply with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines). Whether it’s global or local policies, you can ensure data privacy of a site and ensure GDPR and CCPA compliance on WP easily.
» Final Thoughts
If you want to create a dedicated site without spending thousands of dollars on hiring Knoxville web design and development experts, then you cannot go wrong with WordPress, which serves as an all-in-one, flexible, and robust content management system.
Unlike other CMS platforms like Joomla and Drupal, WordPress is more straightforward, flexible, and compact. Not to mention, the content management features of WordPress are highly intuitive and make it easier to create a site with a great UI/UX in a matter of minutes. When it comes to customizations on WordPress, the sky is the limit and owners can build a site that caters to their specific needs and is compatible with API integrations and other custom software development.