Inbound marketing

A Deep Dive into Inbound Marketing

HubSpot Marketing Hub is a key feature in the HubSpot CRM. It’s a powerful marketing CRM that allows you to take command of your marketing strategies, reshape your workflows, and ultimately bring in more business. There are several tools at your disposal within the CRM, and HubSpot inbound marketing campaigns are a sure way to…

Google BERT

What is Google BERT?

What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…