search engine optimization

5 Lies Local SEO Experts in Knoxville, TN Tell

Although it’s widely acknowledged that a well-run local SEO campaign is an integral part of any internet marketing strategy, many business owners in Knoxville are still not sure how to boost their search rankings… and so, they turn to self-proclaimed SEO experts for help. The problem is, that such SEO experts are often charlatans who…

University of Tennessee User-eXperience Lab and 245TECH Announce Collaboration

245TECH can now provide its customers with design, user experience testing, and research within the web development process through collaboration with the University of Tennessee User-eXperience Lab (UXL).  The connection between UT’s UXL and 245TECH’s development environment enables the implementation of positive measurable results so companies can efficiently optimize their user interface design. The web…

Google BERT

What is Google BERT?

What is Google BERT? No, it isn’t Ernie’s best pal. Google BERT, (Bi-directional Encoder with Representations from Transformers), is an algorithm with natural language processing. The goal is to understand not just the words on the web page, but also the context. This requires multiple levels of logic to understand the words, the responses available,…