As you well know, COVID-19 has thrown every person and every business through a loop. People have had to find a new way to cope and stay sane while staying socially distance, but also how to spend less if they were laid off. A copious amount of businesses has had to close their doors for…
Ask any designer, creative director, or project manager what the most critical factor of a digital marketing project’s success is and they will tell you it is good content. Content includes copywriting, photography, illustrations, infographics, video, audio, and more. For this article, I’m focusing on the most important one of them all: copywriting. Do you…
I remember sometime in the early aughts one of my digital marketing specialists came back from a conference with a book on Weblogging. I rolled my eyes as it sounded like he had indigestion. What’s a blog? I wrote it off as more hype and lumped it with all the other marketing-speak of the day:…