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online marketing

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The New Normal: Leveraging the Internet to Stay Safe and Keep Selling

Knoxville, Tennessee, Social MediaBy Scott SpaidJuly 16, 2020

As you well know, COVID-19 has thrown every person and every business through a loop. People have had to find a new way to cope and stay sane while staying socially distance, but also how to spend less if they were laid off. A copious amount of businesses has had to close their doors for…

You think you’re a writer, but you’re not

Content Marketing, Digital MarketingBy Scott SpaidMarch 15, 2020

Ask any designer, creative director, or project manager what the most critical factor of a digital marketing project’s success is and they will tell you it is good content. Content includes copywriting, photography, illustrations, infographics, video, audio, and more. For this article, I’m focusing on the most important one of them all: copywriting. Do you…

Marketing Automation

What is Marketing Automation?

Digital Marketing, Marketing AutomationBy Scott SpaidMarch 6, 2020

I remember sometime in the early aughts one of my digital marketing specialists came back from a conference with a book on Weblogging. I rolled my eyes as it sounded like he had indigestion. What’s a blog? I wrote it off as more hype and lumped it with all the other marketing-speak of the day:…

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