Companies need a robust SEO strategy if they want to stand out from their competitors. As a HubSpot Certified Partner, 245TECH is well familiar with the benefits of HubSpot when it comes to upgrading SEO game plans and boosting metrics. Let’s explore some of the most effective ways to leverage HubSpot Marketing Hub and other aspects of the CRM (Customer Relationship Management) tool to create the best HubSpot strategy for SEO.
HubSpot Strategy Part 1: Content Optimization
When it comes to creating a robust SEO strategy, content optimization is an absolute must. Regardless of if it’s a blog post, social media campaign, or your company’s website, the content must be geared towards SEO best practices. One of the many benefits of HubSpot is that HubSpot Marketing Hub provides a content optimization tool that automatically assists with optimization. This tool works well for websites, blog posts, landing pages, and more. It helps identify specific keywords and phrases that are necessary for better ranking and makes suggestions to improve content for better SEO.
Once you gain familiarity with the content optimization tool, you’ll see that it offers a “score” for your content’s optimization. It also picks apart areas of improvement and provides custom keywords or phrases that are relevant to your business. It will then automatically include these keywords in your content. This goes for meta titles, descriptions, and other easy-to-forget aspects of SEO.
You can consult with a HubSpot Certified Partner at 245TECH to understand how the tool works. Soon enough, you’ll be implementing it for SEO analytics and custom recommendations to improve your content and SEO performance.
HubSpot Strategy Part 2: Keyword Research
Keyword research is the foundation of any effective SEO strategy. HubSpot Marketing Hub is a powerful software that hosts countless tools for improved SEO. Specifically, it has a keyword tool that helps you to conduct research and analyze keywords that are relevant to your business’s specific needs. The tool provides data on the search volume, competition, and cost-per-click (CPC) for each keyword.
You can use the keyword tool in HubSpot Marketing Hub to identify the best keywords for your company’s digital presence. This means words that have high search volume and low competition. Narrowing your keywords down to those that specifically meet these parameters can help you target keywords that are most likely to generate the most traffic to your website. This is an integral aspect of your HubSpot strategy that will ultimately lead to more business. More clicks = more visits = more conversions.
If you want to take things a step further, you can even use this tool to your advantage by analyzing your competitor’s keywords and leveraging opportunities to rank higher in SERPs (search engine result pages) for your own business.
HubSpot Strategy Part 3: On-Page SEO
On-page SEO refers to the optimization of elements on your website pages that affect your search engine rankings. HubSpot Marketing Hub provides a range of tools and features that can help you optimize your on-page SEO.
One of the most important on-page SEO elements is your website’s URL structure. HubSpot allows you to customize your URL structure and create a hierarchy for your pages. In addition to these benefits of HubSpot, you can spend some time learning how to use the platform’s page editor for content optimization, headings, and images to improve SEO.
HubSpot Strategy Part 4: Technical SEO
“Technical SEO” is a phrase that refers to the “optimization of technical elements on your website that affect your search engine rankings.” Essentially, technical SEO is the mechanical part of your HubSpot strategy. This is because another one of the benefits of HubSpot includes its range of tools and features that can help you optimize your technical SEO.
One of the most important technical SEO elements is website speed. Nobody wants to spend time on a slow website, and if it’s having trouble loading for its users, they’ll most likely exit your website before they even view the content you’ve spent so much time, energy, and funding on.
You can consult with one of our HubSpot Certified Partners to learn how you can analyze your website’s speed and receive recommendations for how to improve it. You can also use the platform’s website performance tool to identify and fix any technical issues that may be affecting your SEO performance.
HubSpot Strategy Part 5: Backlinking
Backlinking is the process of acquiring links from other websites to your website. They’re an essential part of SEO since they tell search engines that your website is both a reliable and authoritative source of information. If you have trouble with distinguishing which backlinks are best or where to begin implementing them into your website, HubSpot can help. HubSpot has a wide range of tools specifically crafted to help with acquiring high-quality backlinks.
You can use the platform’s link-building tool to identify websites that may be interested in linking to your content. The tool is quite intuitive in nature and allows you to search for websites based on specified criteria. This can include domain authority, relevance, and the industry. You can also use the platform’s guest blogging tool to write and publish content on other websites and include links back to your website.
It’s Time to Give Your SEO Strategy an Upgrade
A properly executed SEO strategy is crucial to the success and longevity of your online presence. The better your SEO, the higher visibility your online business will have. Lacking in quality SEO often means disappearing from searches and losing out on countless opportunities for new clients. HubSpot is an intuitive solution to your SEO troubles, and developing the right SEO plan of action with a HubSpot strategy could help your business take a turn for the better. Reach out to our 245TECH team at (865) 465-4040 to learn how to upgrade your SEO strategy today.